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2016 GUESTS' INTENTION TO RETURN TO THE SAME ATTRACTION IN 2017


pROBABLY wILL 28%


17% MAY OR MAY NOT


dEFINITELY wILL NOT 4% pROBABLY WILL NOT 9% TOP SIX HIGHEST AVERAGE INTENT TO RETURN TO THE SAME ATTRACTION IN 2017


based on a 5 point scale (2016 Top Six - Large-Format Teaters, Zoos, FEC, Botanical Garden, Water Park, Science Centers)


ZOOS/ANIMAL ATTRACTIONS


LARGE SCREEN THEATERS


FAMILY THEME PARKS WATER PARKS AQUARIUMS


ENTERTAINMENT CETNERS


increasing projections


9 dEFINITELY wILL 42%


They'll Be Back!


Guests’ intention to return in 2017 to the same attractions they visited in 2016 remains quite strong, with 70% saying a return visit is either probably or definitely on their 2017 calendar. Tis is only down one percentage point from 2016. For those guests who said that they were unlikely to return to the same attraction, four common reasons surfaced again and again:


1. I’m looking for something new, I’ve already seen everything there is to see there.


2. It’s not really my typical attraction taste. I was there for a special occasion in 2016, so I probably won’t be back.


3. I don’t plan that far out – who knows what 2017 holds!


4. It was too expensive; or, I’m trying to tighten my pocketbook next year and probably won’t be back.


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