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While nearly half (49%) of all attraction guests reported visiting an attraction more than 50 miles from their home, this number is down from 2015’s 56%. Te most popular attractions to visit while traveling all seem to reveal something specific to the new and unique locale: Historic Landmarks (77%), Brewery and Winery Tours (77%), and Sightseeing Tours (76%). Conversely, the attractions least visited while traveling more often than not don’t offer unique experiences about their area: FECs (32%), Teaters (25%), and Large Format Teaters (22%).


Just as in 2015, Orlando, Las Vegas, and New York City were the destinations in 2016 that ranked the highest both on actual visitation and on respondents’ intent to visit within the next three years. Interestingly enough, the Hawaiian Islands did not make the top ten visitation list, but rank sixth (22%) on intent to visit within the next three years. Other high-ranking intent- to-visit cities include San Diego, Seattle, San Francisco, and various Florida regions.


OPTIMISM & OUTLOOK 21


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