Top Three 2016 Destinations: Zoo (55%), Museum (49%),
and Teme Park (48%) (Top in 2015: Zoo, Teater, & FEC)
Bottom Three 2016 Destinations: Historic Homes (13%), Dinner Teater and Cruises (17%), and Art Galleries (19%) (Bottom in 2015: Historic Homes, Botanical Gardens, and Art Galleries)
Most Likely to Visit in 2017: Zoos (59%), Teme Parks (55%), and FECs (55%) (Top three in 2016: Zoos, FECs, and Museums)
Least Likely to Visit in 2017: Historic Homes (26.5%), Dinner Teater and Cruises (28%), and
Botanical Gardens (31.8%) (Bottom three in 2016: Historic Homes, Botanical Gardens, and Art Galleries)
18.2% noted the last attraction they visited was a Teme Park, and 73.5% intend to go back this year (Zoos were top in 2015)
64.9% (-1.3%) of Millennials were repeat visitors and 18.4% (-2.1%) used a membership during thier most recent visit
43.6% (-11.8%) Promoters, 35.4% (-6.7%) Neutrals, and 21% (+4.2%) Detractors
The 2016 political environment caused 31% of Millennials to put off long haul trips; 21% put off overseas trips; 17% move investments to protect them; and 9% reduced their 401(k) deductions.
31
Millennials composed a larger share of aggregate 2016 attraction visitation at 42% (+9%), and 91% (-3%) will most likely visit an attraction this year. Tey also have the highest intent to visit “far more attractions” in 2017 (22%), they most likely will maintain the largest share of attraction visitation, forecasted at 44.7%.
73% (+8%) of Millennials traveled more than 50 miles for leisure last year, and intent to visit grows to 81.5% for 2017.
Tey are the generation most-influenced by attraction technology, with 59% saying it makes them more likely to visit, 44% saying it makes them more likely to stay longer, and 24% saying it makes them more likely to spend more money.
Millennials’ economic optimism for 2017 dropped by three percentage points to 44%, and 21% of them expect the economy to worsen. Part of an overall more critical consumer set, their average attraction satisfaction suffered an above average decrease over 2015 by 7%.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
