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2016 REVIEW 45% (+1%) of respondents visited a zoo/animal attraction in 2016.


43% (-10%) of those who visited a zoo/animal attraction in 2016 did so while traveling more than 50 miles from home.


24% (-1%) of zoo/animal attraction guests used a 2016 zoo membership on their most recent visit.


12% (-3%) of respondents noted that a zoo/animal attraction was their most recent attraction visit.


74% (-7%) of respondents noted that this was not their first time visiting this particular zoo/animal attraction.


During their most recent attraction visit, 42% (-15%) of respondents visited a zoo as a family with children under the age of 18.


53% (-10%) of those who visited a zoo in 2016 were likely to recommend it to family and friends.


15% (+3%) of those who visited a zoo in 2016 were likely to discourage family and friends from going.


81% (+6%) of those who visited a zoo in 2016 also took a vacation.


For those respondents whose most recent attraction visit was a zoo, zoos scored an average 4.33 (-0.21) on a five-point scale on overall satisfaction.


Of those guests who visited a zoo, 61% also visited a Museum, 52% visited a Historic Landmark, and 51% visited a Teme Park.


2017 FORECAST


On a five-point scale, zoos scored an average of 4.3 (-0.08) when respondents were asked their likelihood to return to the same zoo in 2017.


Based on the responses of all survey participants, zoo attendance is forecasted to rise by 3% (-11%) in 2017.


40% (-9%) of respondents who visited a zoo in 2016 expect the US economy to improve in 2017.


ZOOS/ANIMAL ATTRACTIONS 67


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