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2016 REVIEW 22% (-1%) of respondents visited a water park in 2016.


47% (-13%) of those who visited a water park in 2016 did so while traveling more than 50 miles from home.


26% (-4%) of water park guests used a 2016 water park membership on their most recent visti.


4% (-1%) of respondents noted that a water park was their most recent attraction visit.


71% (+4%) of respondents noted that this was not their first time visiting this particular water park.


During their most recent attraction visit, 61% (+4%) of respondents visited a water park as a family with children under the age of 18.


55% (+9%) of those who visited a water park in 2016 were likely to recommend it to family and friends.


30% (+8%) of those who visited a water park in 2016 were likely to discourage family and friends from going. 79% (No change) of those who visited a water park in 2016 also took a vacation.


For those respondents whose most recent attraction visit was a water park, water parks scored an average 4.05 (-0.12) on a five-point scale on overall satisfaction.


Of those guests who visited a water park, 77% also visited a Teme Park, 65% visited a Zoo, and 56% visited a Museum.


2017 FORECAST


On a five-point scale, water parks scored an average of 4.05 (-.12) when respondents were asked their likelihood to return to the same water park in 2017.


Based on the responses of all survey participants, water park attendance is forecasted to fall by 0.7% (-5%) in 2017.


46% (-8%) of respondents who visited a water park in 2016 expect the US economy to improve in 2017.


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