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86% of attractions visitors plan to travel for leisure in 2017.


Aquariums


Intent to travel for leisure remains the same in 2017; however, while aggregate attraction visitation is projected to grow in 2017 by 1.5%, this is a 50% drop from 3%, 2016’s projected growth based on 2015’s respondent feedback. Destination guests have become more particular and critical of their travel needs, and consumer confidence has been greatly impacted by an economically, politically, and culturally tumultuous 2016.


THEME PARKS


Attraction guests reported making 2.6% more aggregate visits in 2016 over 2015, nearly confirming their 3% reported intention from last year. Millennials were key drivers in this attendance growth, and this overall growth is expected to continue as more Gen. Xers, Baby Boomers, and Matures intend to hit the road. However, the largest of these generational cohorts (Millennials) is a bit less optimist about 2017 travel.


Tose attractions expected to see the most robust growth include:


ENTERTAINMENT CENTERS FAMILY


Aquariums Teme Parks Family Entertainment Centers


ZOOS/ANIMAL ATTRACTIONS


BOTANICAL GARDENS A r More TTENDANCE GAINS O3.0% 7


all expected to see attendance gains of 3% or more.


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