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2016 REVIEW 20% (=) of respondents visited a botanical garden in 2016.


44% (-13%) of those who visited a botanical garden in 2016 did so while traveling more than 50 miles from home.


20% (+4%) of botanical garden guests used a 2016 botanical garden membership on thier most recent visit. 3% (=) of respondents noted that a botanical garden was their most recent attraction visit.


61% (+14%) of respondents noted that this was not their first time visiting this particular botanical garden.


During their most recent attraction visit, 29% (+1%) of respondents visited a botanical garden as a family with children under the age of 18.


59% (-1%) of those who visited a botanical garden in 2016 were likely to recommend it to family and friends.


12% (+2%) of those who visited a botanical garden in 2016 were likely to discourage family and friends from going. 89% (+4%) of those who visited a botanical garden in 2016 also took a vacation.


For those respondents whose most recent attraction visit was a botanical garden, botanical gardens scored an average 4.32 (-0.2) on a five-point scale on overall satisfaction.


Of those guests who visited a botanical garden, 81% also visited a Museum, 73% visited a Historic Landmark, and 58% visited a Zoo/Animal Attraction.


2017 FORECAST


On a five-point scale, botanical gardens scored an average of 3.71 (-0.49) when respondents were asked their likelihood to return to the same botanical garden in 2017.


Based on the responses of all survey participants, botanical garden attendance is forecasted to rise by 2.8% (-0.6%) in 2017.


45% (-8%) of respondents who visited a botanical garden in 2016 expect the US economy to improve in 2017.


botanical gardens 43


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