search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
expect to worsen expect to improve LEVEL OF OPTIMISM


ABOUT A HEALTHIER ECONOMY IN 2017


Overall, 40% of attraction visitors expect the economy to improve by this summer, which is down two points from their projection in 2016.


25% 17% 21% 13% 26% 13% 28% 23%


29% 26%


28% 17% 23% 17% 27% 19% 16% 10%


boomers matures


no college degree college degree+ white/caucasian minorities


40% 38%


36% 35%


38% 40% 40% 45% 36% 39% 54% 55% 2016 2015


OVERALL millennials gen x


40% 42% 41% 44% 34% 48%


Due to last year’s political ecosystem, nearly a third (30%) of our respondents noted that they delayed long-haul trips, 20% delayed overseas trips, 18% moved their investments to protect them, and 7% reduced their 401(k) contributions.


When given a list of key global concerns, attraction guests were most worried about domestic terrorism (65%), international terrorism (62%), and education (61%). Tese same visitors were least concerned about drugs and drug enforcement (46%), animals and conservation (43%), and the humane treatment of animals in human care (43%). Tese are very telling and important findings, as destinations may want to consider emphasizing their safety and educational value, while zoos and aquariums may need to explore ways to increase American interest in the wellbeing of animals and the environment.


Just as in 2015, Aquarium visitors remain the most economically-optimistic guests, followed by Teme Park and Large Format Teater patrons; whereas in 2016 runner-up optimists were Botanical Gardens and Aet Gallery guests.


From pop star passings to natural disasters, political turmoil to civil unrest, 2016 was a consistently tumultuous year for people around the world. 2017’s Outlook on the Attraction Industry study was conducted prior to the results of one of the most uncertain and contentious American presidential elections in history. However, the environment created by this year’s political race had a clear and present impact on consumer attitudes, temperament, behavior, and outlook on 2017.


19


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72