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2016 REVIEW 21% of respondents took a brewery or winery tour in 2016.


50% of those who took a brewery or winery tour in 2016 did so while traveling more than 50 miles from home. 16% of tour-takers used a 2016 brewery or winery membership on their most recent visit.


7% of respondents noted that a took a brewery or winery tour was their most recent attraction visit.


60% of respondents noted that this was not their first time taking this particular brewery or winery tour.


During their most recent attraction visit, 12% of respondents took a brewery or winery tour as a family with children under the age of 18.


52% of those who took a brewery or winery tour in 2016 were likely to recommend it to family and friends.


17% of those who took a brewery or winery tour in 2016 were likely to discourage family and friends from taking it. 90% of those who took a brewery or winery tour in 2016 also took a vacation.


For those respondents whose most recent attraction visit was a brewery or winery tour, brewery or winery tours scored an average 4.21 on a five-point scale on overall satisfaction.


Of those guests who took a brewery or winery tour, 67% also visited a Historic Landmark, 64% visited a Museum, and 55% visited a Teater.


2017 FORECAST


On a five-point scale, brewery and winery tours scored an average of 3.83 when respondents were asked their likelihood to attend the same brewery or winery tour in 2017.


Based on the responses of all survey participants, brewery and winery tour attendance is forecasted to rise by 3% in 2017.


41% of respondents who took a brewery or winery tour in 2016 expect the US economy to improve in 2017.


brewery/winery tours 69


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