EL SALÓN MÁS AMPLIO DE LA FERIA...
… Y uno de los más concurridos. Multiple Foods ha abierto sus puertas este año y se ha convertido en todo un éxito. Con más de 2.000 empresas dedicadas a los dulces, las conservas, los productos ecológicos, los asociados a la Dieta Mediterránea. También estuvieron presentes aquellas que elaboran uno de los productos más preciados en España, el aceite.
Este espacio ocupó más de 26.500m2
Con todo esto, las grandes marcas no han perdido su protagonismo en Alimentaria. Por supuesto que no. Ese es uno de los grandes atractivos del encuentro que las grandes marcas siempre van a estar presentes. Presentando nuevos productos, consolidando sus relaciones con los distintos agentes del retail…
¿Cómo ha vivido usted la puesta en marcha del salón?
Con muchísima ilusión. Estaba convencido de que iba a ser un éxito. Desde la organización se ha conseguido aglutinar todas las tendencias del mercado. Esta es la prueba de que, si te actualizas y optas por la innovación, todo puede mejorar.
convinced that it has greatly helped to make the visiting experience as optimal as possible. This new concept recognises the needs of both buyers and the logistics and distribution suppliers and streamlines the search for suppliers and products. Consequently, visitors have been able to successfully meet their own objectives for Alimentaria in a much more effi cient way, with less wasted time walking the halls.
en Alimentaria
convirtiéndose en un ágora donde las compañías presentaron sus novedades más recientes.
THE LARGEST SALON…
… And the busiest. Multiple Foods opened its doors for the fi rst time this year and became an instant success. With more than 2,000 companies represented, focused on the markets of sweets, organic products and the Mediterranean diet. And, of course, Spain's famous olive oil producers
The salon, with more than 26,500m2
of space, was a
bustling central square where companies presented their latest developments.
How have you managed the process of implementing the Multiple Foods experience? With a lot of enthusiasm. I was convinced that it was going to be a success and for me it is a highpoint of my career after 25 years working in the sector. Everyone made a great eff ort to make sure all the latest market trends were represented in this single salon. And this is proof that, if you update and embrace
innovation, everything can be improved.
But the big brands have not lost their prominence at Alimentaria?
Not at all! That is one of the great attractions of the event, because the big brands are always going to be present. Showcasing new products and strengthening their relationships with the various retailers…
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