PROFILE | MARTIN DARBYSHIRE
RIGHT | John Borghetti, CEO, Virgin Australia,
described tangerine’s work as setting “a new standard in Business Class travel, not just in Australia but around the world.”
BELOW | Virgin Australia cabin interiors were designed by tangerine and engineered by B/E Aerospace.
BOTTOM RIGHT | New Cepsa Service Station.
of view. It gives us an opportunity to discover new materials and new approaches that we can use in
our projects. We have a dedicated colour and material-fi nish team and they are always looking for inspiration. We come from a product-design background and have designed a lot in the fi eld of transportation. We’re working on interiors for aircrafts, trains, etc., like mechanisms or seats which move to make people feel more comfortable. We have to think very carefully about how we deliver a better experience – make design lighter, take away complexity and fi nd beautiful solutions for simplicity.
INTERZUM : Do you see any specifi c coming trends in the fi elds of material and surfaces? MD : An increasingly important aspect is the overlap between design and technology. It’s the way you synthesize both to create the optimized solution. I think, today something has to rely on being made in the right way and on being assembled in a clever and intelligent way, being repairable or replaceable, bringing a big improvement holistically.
INTERZUM : In general, how important are materials and surfaces for your own work? MD : Very important. They express the quality of things. You can’t hide that. The material quality of nice things is something everybody enjoys. It’s the difference between something which feels fake and something which feels real.
INTERZUM : Are there any development on the horizon that could dramatically change things as we know? MD : I think materials will make a big difference to our lives.
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People talk about wearable items, but personally, I don’t think they’re quite as important. I think embedded things will become much more important, so things are actually embedded into the body. Those things will make a big difference, over time. Whether they’re used for just medical conditions or situations, or whether they’re used actually to change lifestyle. I think it will also exist in communication. Maybe we will all be more connected and we will be receiving messages in different ways from just looking at things. There is also a big opportunity to connect with older people, or older and younger people reconnecting. I think that will be a very important development.
INTERZUM : What is always diffi cult to design? MD : Designing anything that has been designed in many multiples, over time. Like designing a chair, designing a knife and fork, designing spectacles, etc. Defi ning a new version of something that is well known, and genuinely is better. I think that’s the really big test. Is it really, actually better or is it just different? And you really, ideally want to make something better.
INTERZUM : Thank you for your time Martin. Finally, could you tell us a little bit about your agency tangerine? MD : tangerine is a design consultancy. We have three offi ces [UK, Korea and Brazil]. We work in the areas of innovation, strategy and design and we help clients to break new ground and develop new concepts.
MARTIN DARBYSHIRE |
tangerine.net
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