PROFILE | MARTIN DARBYSHIRE
DESIGN TALK
‘Finding beautiful solutions for simplicity’, is the aim of Martin Darbyshire, interzum awards’ juror and founder and CEO of London-based design studio tangerine.
We talked with the renowned designer Martin Darbyshire about the importance of innovations, inspirations for his own work and his thoughts about interzum.
INTERZUM : Martin, how did you judge and evaluate the entries to the interzum
award 2017 with regard to the entrants’ quality and the potential for product innovation? MD : I think you have to approach it
from an innovation
perspective. Then it depends on what you think innovation is. Many of the examples we saw were innovations in thinking
around how you might create
These improvements will quite often be almost invisible to customers but actually they could contribute to making a big difference. Some of the best things we saw where really thought through and well executed. That’s what I really liked about it – this incredible thought and attention given to really establish a creative breakthrough in an area or to be imaginative and fi nd a new form
improvements.
of expression, a new solution. Instead of trying to judge a whole design you’re looking at an element saying: “What contribution has that made to everything and how transferable is that thinking to other things?”
FACT FILE
NAME : Martin Darbyshire TITLE : Founder, tangerine INFO : Martin has been inspiring ground breaking innovation and forward thinking design at tangerine since founding the company in 1989. A design leader on the international stage, Martin is responsible for the strategic development of tangerine, creating new business opportunities and driving innovation and outstanding design work.
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INTERZUM : Were there any surprises for you? MD : Yes, many. There were some very powerful examples of using natural, organic materials in new interesting ways. Many of those materials aim at doing so in an environment- friendly and sustainable way, which is increasingly important. We as designers have to champion bringing change in a sustainable process because we cannot just keep on consuming and consuming. So, I think there was a lot of careful thought and many powerful examples that show real attention being paid to creating things that have a useful fi nish and at the same time use natural resources very carefully.
INTERZUM : What did you expect from attending this interzum exhibition? MD : As designers, we’re looking at the fair from an inspiration point
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