SWISS KRONO at interzum 2017
SWISS KRONO excitingly presented a unique world of unlimited decorative possibilities, on a stand spanning around 450 square metres.
“The approach we took at our stand was to encourage visitors to think creatively. Our intention was for them to ‘think outside the box’, reflect on the world around them and search for new ways to step outside their comfort zone” explains Urban Braun, Head of Marketing at the SWISS KRONO GROUP.
SWISS KRONO decided to illustrate the process of creative thinking with the aid of three cubicles with different themes. The first was filled with a host of current sources of inspiration and trends. Their tenor ranged from colourful to strident and from tender to loud – stimulating and occasionally even overstimulating the senses. The second cubicle contrasted starkly with the first, giving visitors the opportunity to experience a moment of stillness, a chance to slow down surrounded by nature. In the third cubicle, they were challenged to playfully design their own personal piece of furniture using various decors. They were also invited to use a “style selection process” developed by SWISS KRONO to test possible new paths to self-realisation by exploring feelings. This was a chance for the firm to develop its tools further.
swisskrono.com
one-world.com
The centrepiece of the product presentations was the ONE WORLD COLLECTION, which comprises 68 furniture decors and eight surface structures that people can freely choose and combine depending on their personal preferences.
The new HPL versions of the SWISS KRONO furniture decors offer customers an even larger palette of options.
Those looking for premium quality can get their wishes met by SWISSCDF: a highly compacted fibreboard with a coloured core and any of a wide range of different surfaces for creating personalised aesthetics.
Digital printing responds ideally to the trend towards product personalisation, as it can be used to flexibly design and produce even very small quantities.
The SWISSCLIC PANEL ACOUSTIC, a sound- absorbing solution for walls, ceilings and partitions, also attracted considerable interest.
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