NEWS | 2017 HIGHLIGHTS


INTERZUM 2017 ACHIEVES RECORD VISITOR AND EXHIBITOR RESULTS


interzum ended on 19 May 2017 with record results. A total of approximately 69,000 visitors from 152 countries attended the world’s largest trade fair for furniture production and interior construction.


“It was the best interzum ever yet,” said Katharina C. Hamma, Chief Operating Offi cer of Koelnmesse GmbH, who is delighted with the results. “With this year’s interzum, we offered the industry a unique event. interzum has reached a new level with the rise in visitor fi gures, the growth in exhibitor numbers and the increase in fl oor space combined with measures to enhance the event’s quality,” said Ms Hamma. Some 1,732 exhibitors (2015: 1,537) from 60 countries presented their innovations at interzum 2017. Foreign exhibitors accounted for 79 per cent of the total. interzum’s


international reach is not only increasing


amongst exhibitors. The trade fair also attracted growing numbers of international visitors. The proportion of foreign visitors rose to around 74 per cent (2015: 71 per cent). Overall, more than 51,000 visitors came from outside Germany. Within Europe, increases in visitor fi gures were recorded in particular from the Netherlands (up 26 per cent), Spain (up 25 per cent), Italy (up 20 per cent) and Eastern Europe (up 46 per cent). Visitor numbers from Poland and the UK also rose. Increases were also seen in visitors from Asia (up 53 per cent), the Middle East (up 25 per cent), Africa (up 17 per cent), Australia/Oceania (up 31 per cent), North America (up 26 per cent) and India (up 41 per cent). This year interzum addressed some very exciting themes and ideas for trade visitors. It demonstrated that outstanding innovations in furniture production and interior construction are constantly being developed. The fi gures relating to visitors, exhibitors and exhibition space for the fair were determined and certifi ed according to the standardized defi nitions used by the Society for Voluntary Control of Exhibition Statistics (FKM).


BOYARD’s interzum booth noticeably stood out from the crowd, displaying as it did the aesthetics of the Russian Avant-Garde, and of one of its movements: Constructivism. Visitors were praising the collection of furniture fi ttings that realised Constructivism ideas, a movement that celebrates its centenary in 2017. The Constructivism philosophy of a comfortable way of life, ergonomic space and colour purity infl uenced everything – from sliding systems, which have severe design and strict functionality, to fantasy furniture handles made from natural materials: metal, ceramics and stones. | boyard.biz


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