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ANALYSIS


Green due diligence


Buyers are under new pressures from the government and travellers to find more sustainable suppliers


T


URN THE CLOCK BACK TEN YEARS, and the environment was at the top of the agenda for travel buyers in many large firms. Along came the global financial


crisis and suddenly corporate survival and cost-cutting were far more important. Now that the global economy has recov-


ered to some extent, both travellers and travel managers are saying that being green is again rising up their agendas. The Airplus Inter- national Travel Management Survey 2016 showed that 48 per cent of travel managers and 45 per cent of business travellers saw eco-friendly travel as a growing trend.


34 BBT May/June 2017 Research for the GBTA Foundation also


found that 57 per cent of European companies had sustainability initiatives written into their travel policies, up from 39 per cent in 2012. Mark Britton Jones is commercial director


of Considerate Hoteliers, a consultancy that helps hoteliers reduce their environmental impact, and a member of the GBTA’s Project Icarus sustainability committee. He says: “When it comes to building sustainability into travel programmes, the importance of evaluating existing and potential sup- pliers from a sustainability standpoint cannot be overlooked. Travel management professionals already take into account a


myriad of factors including price, traveller preference and convenience. Contracting with sustainability-focused suppliers signals an organisation’s concern and commitment to re- ducing and counteracting the harmful impact of business travel on the environment.”


SUSTAINING SUSTAINABILITY Britton Jones also believes some hoteliers did not take their eye off the environmen- tal ball during the crisis. Britton Jones says: “There are companies that did look at sup- pliers and services during the financial crisis of 2008/09 and assessed those they needed to keep to maintain their businesses


BUYINGBUSINESSTRAVEL.COM


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