BLANCO | ADVERTISEMENT FEATURE
NEAL JONES, BLANCO UK
Working together to offer smarter solutions
BLANCO UK MD, Neal Jones, considers how the 2023 landscape could look for independents and how the brand plans to support its retail partners
F
ounded in 1925, BLANCO is fast approaching its centenary, and in this time kitchen layouts, functionality, consumer usage and the industry as a whole has changed immeasurably. One
constant remains though, with the kitchen still very much the centre of the home, this continues to cement consumer’s emotional attachment to and prioritisation of this space. We understand the changing global demands and trends mapping. In turn, we are able to harness these insights to the benefit of our trade customers, both via an on-point core range of products, as well as smart new innovations, tailored to anticipate consumer demand. Alongside this, we pride ourselves on offering reliable and meaningful sales advice and end-to- end services, to help our retail partners to assist consumers. The Covid-19 pandemic had a seismic impact on the kitchen
sector, and while spend initially dropped 3.3% in 2020, it quickly recovered and grew in 2021 by 4.3%, alongside new opportunities [Mintel 2021]. Data shows that 41% of homeowners value their kitchen more now than before the pandemic, 29% increased their kitchen spending during this period and 34% rethought their kitchen layout [Mintel 2021]. On the whole, extended periods of varying levels of UK lockdowns consolidated the kitchen as the heart of a home. The impact of this was an immediate increase in spend with many consumers investing in their kitchens, both through full refits and updated layouts and features. This, alongside record levels of activity in the housing market, bolstered expenditure.
It’s important to remember that consumers tend to spend around 60% of their time in the kitchen at or near the sink. This makes it one of the most important decisions when planning a new kitchen and dictates that selecting a good fit water place setup, should come first in the process.
Expert advice
Independent retailers must continue to offer sound advice to consumers on correctly selecting a kitchen sink and tap that suits their needs. While style and aesthetics are important, primarily a well-designed water place should be a practical kitchen workstation.
We will continue to support retailers by giving consumers more reasons to consider upgrading their kitchen
Beyond this, one of the biggest impacts of the pandemic on the kitchen sector has been the way consumers shop and, as seen elsewhere across the retail industry, this took the form of a real shift towards e-commerce. This presents two key challenges for retailers in 2023, both in terms of catering to this demand with a strong digital presence as well as providing a reason to visit bricks-and-mortar premises, through a meaningful in-store experience.
One of our solutions is the BLANCO UNIT – an all-in-one hub combining a sink, taps, in-cabinet waste and organisation. It can be made up of a variety of combinations of different sinks and taps from our portfolio to create a multifunctional space. Meanwhile, the benefits to retailers include the offer of an easy and profitable sell through and efficient order planning, processing and fulfilment, alongside a wide choice of products and the quality promise of a premium German brand. Looking ahead, we will continue to support our retail partners by giving consumers more reasons to consider upgrading their kitchen and re-evaluate the importance of investing in premium solutions for the water place.
The BLANCO UNIT will be central to providing end consumers with a full solution around the water place, from filtered boiling water delivered from the innovative EVOL-S Pro
drink.hot and our patented SILGRANIT range of sinks through to our evolving range of smart solutions for storage and food waste disposers under the sink.
Great functionality which improves users’ day-to-day lives is central to our strategy around the BLANCO UNIT, while great aesthetics is obviously another key consideration. From 2023 BLANCO will launch new colourways which can be perfectly matched across our tap and sink combinations. We trust this will further drive consumer interest in our brand and their aspirations to visit their local, independent kitchen showroom.
THE BIGGEST OPPORTUNITY FOR RETAILERS IN 2023 IS...
SMARTER SOLUTIONS By focusing on products that enhance end-consumers’ experience, retailers are able to collectively provide valuable market growth.
December 2022 ·
53
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
