Dan Carr | THE KBBREVIEW INTERVIEW
want to play our part in the communities we operate in by getting involved in events and building relationships with trades people.
Q: Is there still room for bricks-and-mortar showrooms con sidering the pandemic accel e- ra ted online consumer spending? A: It’s all about the experience in-store. That’s what gives bricks-and-mortar showrooms the edge over online dealers. During the journey to create the concept showroom design, we did consider whether we have stores going forward?
This was an absolutely resounding yes because we know consumers still very much want the opportunity to see
We’re inspired by the understanding independents have of their local market. That is really powerful
and feel kitchen products before they buy. They also still want the familiarity and expertise you get from a showroom design team. To that end, I think one of the most important aspects of showroom design to consider is ensuring that the space feels like somewhere people can take their time to ponder ideas etc, because it is a major decision for the majority of consumers.
Q: Is there anything that independents could learn from the way Magnet operates? A: I wouldn’t describe it as what they can learn from us, but I do think we [Magnet] can help with certain aspects that might
help independents, such as collaborating with suppliers and sustainability. We are really passionate about pushing the sustainability agenda and are working collaboratively with suppliers on their plans. If, through this collaboration, we develop solutions or elements that moves things on with that supplier base, hopefully that’s going to help everybody – the industry and consumers.
Q: How can retailers use the sustainability message to create opportunities? A: What we’ve seen is evidence that sustainability is moving up the agenda for consumers when it comes to
making a purchase.
That aside, we’ve decided – as a group – that sustainability is important, and we want to pursue it. So, we’re on that path and it is a journey, but we have set ourselves some clear, science-based targets.
Since 2019, all of our stores have been run on renewable energy. We’re also thinking about sustainability from a product development perspective; what can we do to minimise the impact on the environment through the products that we’re introducing? Our Mindful World concept kitchen, for example, has been designed using recycled or responsibly sourced materials.
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