SUPPLIER PROFILE |
Burnout.Kitchen
With outdoor kitchens a growth area, having gained impetus during the Covid pandemic, Chris Frankland talks to
Burnout.Kitchen importer Matt Hall to find out what this German brand has to offer
outdoors The great
Burnout’s UK agent Matt Hall in the new BBQ Kitchens
showroom in Chiswick W
hen Matt Hall of Clover Kitchens was looking last year for another brand to bring into the UK to complement his existing KH System Möbel offering, he had already identified outdoor kitchens as an area of great growth potential.
As he puts it: “There has been a doubling of interest in outdoor kitchens each year for the past four years.” He admits he just happened to come across the
Burnout.Kitchen website on the internet one day and liked what he saw.
He recalls: “I knew outdoor kitchens was a growth area. It [Burnout] is a brilliant product. It was not in the UK and no one knew about it. So I thought, if they want to come to the UK, I want to be the person to bring it in.” So he approached co-owners Daniel Joachimmeyer and Thomas Pabst in Germany and arranged to meet them at their Bissendorf headquarters during Hausmesse last year. After a tour around the factory, they shook hands there and then. Burnout itself only started trading in 2017, but in just five years has grown to supply more than 140 retailers in Germany and Europe and in that time
30
has achieved a turnover of just under €10 million (£8.7m).
Once the deal was signed, Hall lost no time putting plans in place to exhibit Burnout at kbb Birmingham 2022. And if any proof were needed that the outdoor kitchen market was poised to take off, Burnout was not the only outdoor kitchen brand at the show. The Burnout founders’ backgrounds were in engineering and carpentry and Joachimmeyer worked for surfaces specialist Rehau, which supplies Burnout with its laminate panels. “They weren’t the first to market in Germany,” says Hall. “But I think they saw the market and what level of value there was and thought they could do something better, longer-lasting, easier to deal with and install. “Ten years ago, the materials either didn’t exist or were tremendously expensive. So all things have come together to make the outdoor market a big thing that will continue to grow for the future.”
365 days a year
And there is no doubt that a lot of thought has gone into the choice of suitable materials for Burnout kitchens. As Hall explains: “One of their main requirements was something that
· December 2022
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