Burnout.Kitchen | SUPPLIER PROFILE
using a laser edging machine. This was a recent €1 million investment by Burnout, which also uses robots to transport the panels around the factory. In fact, as Hall recounts: “Burnout says that there is no wood, or wood-based products, anywhere in its outdoor kitchens. The closest they come to wood is the palette they are delivered on.” Burnout’s outdoor kitchens are also modular, so they can be configured just how the customer wants them and added to at any time in the future. They may include things like a gas grill module, a fridge, a sink or a ceramic charcoal Kamado grill module. To make selection easy for customers, the Burnout website has a configurator tool that allows them to choose the exact kitchen they need. Burnout then puts the customer in touch with its nearest retailer. “The retailer simply enters the six-digit code [the customer’s online design] in to their configurator and then the design appears with retail prices to give the customer a quote.
high bar tables and stools.
Lead times for a Burnout outdoor kitchen is around six weeks, but the good news is, according to Hall, that it would only be a half-day’s work for a good kitchen installer to fit.
Modular
As well as being modular, kitchens can also be supplied on either height- adjustable feet or castors, which means it can be wheeled about to different locations in a garden. And being modular, the user can also take the kitchen with them if they move house.
There is also a
Burnout.Lux variant, which is finished either all in black or all in white and has a granite worktop as standard (normally this is an option) and a plinth rather than being open at the bottom.
All things have come together to make outdoor kitchens a big thing that will continue to grow for the future
Burnout kitchens are modular and designed to be used outside all year round
could live outside 365 days a year whether you are on the equator or the North Pole. Something that would last 20 years plus. “We are talking materials that are designed to sit outside all the time and look as good in many years’ time as when they were first put together.” As part of that, Burnout has also made sure its outdoor kitchens are easy to clean and simply recommend using a jet washer.
Burnout makes as much of its kitchens as possible in its own factory in Germany. It buys in the square-
section stainless steel frame tubes and its own team of welders then assembles them into whatever configurations are needed. Frames are offered in three finishes, brushed steel or a black or silver powder-coat.
The panels themselves are made from a UV-resistant laminate with an internal honeycomb laminate substrate. These are bought in from Rehau and then cut to size for each kitchen project in Burnout’s factory. The panels are then bonded together to ensure a waterproof joint
A RETAILER’S VIEW
BBQ Kitchens in Chiswick is a keen advocate of
Burnout.Kitchen. Co-director Grant Davidson explains why he is so committed to the brand
“I have been in kitchen retail
for 20 years in the indoor space for various companies before setting up our own business nearly 10 years ago, predominantly selling Pronorm. It was only prior to Covid that we started looking more closely at the outdoor space. Covid was a massive turning point. We saw it coming beforehand and at that point, for
December 2022 ·
me and my two other co-directors, the whole business model changed and one of the big things on the cards was outdoor kitchens. “We had Burnout on our radar for a good
three years as a quality brand and it ticks all the boxes for quality and styling. “We always felt it was a product we’d be interested in and then, when Matt [Hall] brought
It takes seconds!” explains Hall. “And if the customer decides to go ahead, the retailer can then send Burnout the six-digit code and the order is under way. It is so simple. And Burnout does not sell direct to the end user.” And because Burnout provides the configurator tool, the retailer doesn’t need to employ an expensive, fully- skilled kitchen or interior designer. It just needs a good salesperson who can use the configurator to put the design together with the consumer. Says Hall: “It’s all about keeping it simple and getting the commitment from the customer then and there rather than a week later. And that can be when the lead goes cold.”
Burnout can supply modules to fit the leading brands of grills, which the retailer would need to order in directly, but they do supply their own-brand grills made for them by Napoleon and Monolith. As well as the kitchen modules, Burnout also manufactures a range of tables, benches, benches with backs,
Hall currently has five showrooms signed up in the UK, but he points out that to sell Burnout outdoor kitchens the retailer must have at least one on display. Currently, the five stockists are Creative Spaces in Halifax, EH Smith in Birmingham, AOS in Ringwood, KSL in
Sudbury and BBQ Kitchens in Chiswick, which is where Hall and I met for our interview.
But Hall has one major requirement:
“We will only work with displaying retailers. If there is no space to properly display Burnout, then it won’t work. It is that sort of product.
“I am hopeful that before the year is out, we will have commitment from another five to 10 retailers.” Hall concludes: “I think the traditional independent kitchen retailers who are switched on are seeing the oppor- tunities, and that if they have the space they can dedicate to it, it is sensible to take full advantage of that. If you are selling maybe £80,000 of indoor kitchen to someone, why not add on £17,500) of outdoor kitchen? “We have plans to go to Grand Designs and The Home Build and Renovation Show to, build the brand image and create a desire among consumers for the product to drive people into our retailers.”
it in, we were able to offer it. “We have to explain to people that these are kitchens, not barbecues. You’re not just buying a place to sit your grill on, you are buying a full kitchen and the full service that comes with it. It’s a great product to sell. “We’ve had so many people buy an outdoor kitchen and then three months later tell us that they hardly use their indoor kitchen. “It is a modular system and very German in how it has been thought out. They are pretty straightforward. It’s ready as a kind of plug- and-play system. We typically would install in a day and they can be cooking that night, as long as you have done the survey.”
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