news | Colour forecasts
Clariant and Americhem reveal their colour forecasts for 2013
Two leading masterbatch manufacturers – Clariant and Americhem – have revealed their separate predictions for the plastics colour trends that we can expect in the years ahead. We look at their forecasts
Clariant produces its Color- Forward colour forecasting guide for the plastics industry annually and it is now in its seventh year. The guide is compiled by the company’s ColorWorks team with additional help from colour specialists in a range of markets including architecture, textiles, packaging, house- wares, automotive and fashion. Clariant’s colour selections
for 2013 are based on four powerful societal trends that it believes will have the strong- est global impact in the near future. They are: Scien-sational: Clariant says that this represents the growing sense of optimism we have in the capabilities of science and technology to find the best solutions to the
world’s problems, such as climate change, pollution and diminishing energy supplies. The colour palette for Scien- sational represents a sense of the mystique and the joy of scientific discovery. Foodture: According to Clariant, our food supplies have entered centre stage, with food taking on a greater meaning than mere suste- nance in our lives. It has named this trend Foodture and its corresponding palette is very organic, bringing to mind a bright, fresh, healthy and tasty salad.
Communination: People are feeling a need to join together with others who share the same interests and values. These social networks, aided by rapidly growing communi- cation technologies, will be both local and global. Clariant has named this trend Com- munination and produced a correspondingly warm palette that’s clean, direct and grounded, supportive of our communal outreach. Enough... Is Enough! As people learn that accumulating
A selection of colours from Americhem’s
Endurance range (in chips from left to right): Canterbury Blue,
Cloister Green, Armor, Aquitaine, and
Excaliber Orange
possessions is not the route to happiness, they feel that they can enjoy life more by having less. Clariant has named this global shift ‘Enough... Is Enough!’. Its correspond- ing colour palette fosters a sense of quality and durability along with our desire for an emotional connection. A video presentation of the
colours can be viewed at: ❙
www.colorworks.clariant.com
Americhem has also been busy looking into the future to produce its 2013-2014 Consumer Color Trends. It introduced its four new colour families at this month’s NPE exhibition. They were present- ed by Doreen Becker, Americhem’s packaging market development manager. Here are her descriptions of the four families: Endurance: a story of survival through strength; an awareness of what was useless can now be repurposed, focusing on overall authenticity. The colours reflect transparent technologies based on
traditional archetypes that are 14 ComPouNDINg WorlD
clean and modern. Emergence: a tale of co- errancy where past and present are merging with no cultural boundaries. The colours are fluid and metallic, transpired and evanescent. Flambouyance: a cultural celebration and a feeling of belonging that embraces myth as much as history. The colours stem from an inner vibrant life filled with gem- stones, liquid transparencies, faceted minerals and stimulat- ing chromatics. Occupance: a story of positive disruption that replaces globalized celebrities with new local heroes. The colours reflect the search and struggle embodied in blood freedom and defensive metals. ❙
www.americhem.com
www.compoundingworld.com
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