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Single-serve capsules | market report


Innovation brews in capsules


The global market for rigid single-serve capsules, both metal and plastic, amounted to 48bn units in 2016. Traditionally a metal format, the popularity of plastic capsules has grown rapidly – fuelled in part at least by higher margin opportunities - and polymer types account for the bulk of the market with production now exceeding 35bn units. The rigid single-serve capsule format developed to satisfy the European tradition of espresso coffee brewing in markets such as Italy, France and Switzer- land. Following the outstanding success of Nespresso, the market has now evolved to accommodate other coffee-based beverages (short, long, cappuccino, macchiato, latte, and so on). The range of products filled in capsules is no longer


limited to coffee. Tea and hot-chocolate variants were originally introduced in capsules compatible with existing coffee brewing systems as a product range extension. However, as tea differs from coffee in its brewing, entirely new capsule systems have been introduced in recent years (Nestlé’s Special.T being one example). Diversification of beverage product offerings into


capsules has now become a useful additional sales channel for major food companies. Cold beverage capsules are the latest market phenomenon, although


www.compoundingworld.com A new report produced by AMI, in


cooperation with Plastic Technologies Inc, takes an in-depth look at the global market for single-serve


(coffee) capsules. Martyna Fong and Thierry Fabozzi provide exclusive insight into the findings


they are yet to be proven for mass market appeal. The US launch of the Keurig Kold system in 2015, for example, did not deliver the desired returns and was discontinued in earlier this year. No longer a niche, the capsule industry has, over the


years, developed into a complex value chain. Back in mid to late 1990s, the segment was a classic oligopoly dominated by Nestlé with Nespresso and Keurig Green Mountain with K-Cups. At that time, there were also a couple of Italian-focused systems for traditional espresso brewing, such as Lavazza’s Espresso Point.


Main image: The coffee


capsule market developed out of the European preference for espresso but has expanded to many


beverage options


October 2016 | COMPOUNDING WORLD 83


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