CATERING


BRAND GATHERS RECOGNITION


Tomorrow’s FM finds out how a commitment to values has seen caterer Gather & Gather redefine food service and


win BIFM’s 2016 brand impact award, from MD Allister Richards.


When Gather & Gather launched in 2013 one of its key ambitions was to shake up the food service industry and redefine the role of food in the workplace, and winning the 2016 BIFM brand impact award confirms that they are doing, and continue to do just that.


The business has come along a way since 2013, a journey that began two years before, when Ruby McGregor- Smith, CEO of Mitie approached Allister Richards, asked him to be the MD of what was then Mitie Catering Services (MCS) and gave him a


38 | TOMORROW’S FM


challenge: take the business to the next level.


One of the main issues to overcome was that the Mitie name wasn’t synonymous with food. An association with cleaning and security was not particularly helpful when selling food services in a competitive market dominated by specialist caterers, all of whom strongly advocated (along with many consultants) that it was necessary to go outside the facilities management framework to the industry specialists to provide catering services of any note.


twitter.com/TomorrowsFM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66