WORLD NEWS THE FUTURE OF


EUROPE IS CIRCULAR The term "circular economy" has existed for around five years. It emerged from a thought that is occurring to more and more people, namely, that the population is increasing while our energy and raw materials are becoming ever scarcer. At present, we mainly process expensive raw materials into products that we later discard. This leads to capital destruction on a large scale.


In a circular economy, residual products form the raw materials for new production processes, just as in nature. This means that waste and residual products are reused or are biologically degradable and as much energy as possible is extracted from renewable sources in a sustainable manner instead of from fossil sources. It also means that water and land are used efficiently and the least possible burden is placed on the ecosystem.


The Dutch organisation for Applied Scientific Research has proven this economic benefit. In research conducted in 2014, it came to the conclusion that Europe stood to gain around €50billion and 300,000 jobs. This is a reason for the EU in Brussels to include the transition to a circular economy as an objective in its pan- European directives.


European Cleaning Machines Recycling (ECMR) is one of the companies that are dedicated to making the transition to a circular economy for the cleaning industry.


André Vonk, co-founder of ECMR, said: "We see circular business practices as the business practices of the future. Innovative businesses that depend less on new raw materials and appreciate sustainability and new consumer preferences are more solid. Tomorrow's winners are those businesses that are already thinking about future challenges now. That is why we encourage initiatives by innovative businesses in this area.


“One important ingredient in circular business practices is the collaboration between the parties within the cleaning industry supply chain so as


18 | Tomorrow’s Cleaning September 2015


Tomorrow's Cleaning News pages sponsored by Katrin. www.katrin.com


to achieve optimum implementation and transparency for a better living environment. Production processes need to be more efficiently designed in order to be able to deal more efficiently with raw materials. For instance, by thinking about how a cleaning machine can retain its value for as long as possible during the design stage.


“By building cleaning machines and related product technologies in a modular manner, you can more easily disassemble and repair them and reuse their components in another product. However, a circular economy also calls for a change in thinking by manufacturers, consumers, service providers and governments. It requires parties in the supply chain to work closely together and for new agreements between manufacturers, distributors/importers and end users.


“ECMR has ISO 14001 & 26000 certification; it is a member of the Dutch Waste Management Association and since 2014 has expanded its field of operations beyond the Benelux region. Demand is increasing in Europe for a sustainable and responsible solution for the ecosystem within the cleaning industry.


“We are also in discussion with various FM service providers in the UK, Sweden and Germany so that together


we can reach a proper action plan that will enable our clients to contribute to improving our living environment. ECMR is working closely with a number of leading manufacturers in the cleaning market, including Nilfisk, Hako, Kärcher, Comac and Numatic and various distributors/importers and end users in both the Facility Services and Healthcare sectors."


ECMR provides sustainable treatment of cleaning machines and related product technologies that it fully disassembles and recycles in a responsible manner. All clients that are affiliated with ECMR (manufacturers, distributors and end users) receive a waste stream number and an official certificate that describes the appliance and states the date that it was disassembled and recycled when they hand in cleaning machines or related cleaning product appliances such as vacuum cleaners, high- pressure cleaners and dispensers. In this way, the supply chain contributes to raw materials that make reuse possible. ECMR and its clients are making an effective contribution to the optimisation of our existing raw materials and sustainable circular economy.


www.ecmr.nu twitter.com/TomoCleaning


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