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ISSA Names Dianna Steinbach As Director Of EMEA Services


Following a period of unprecedented membership growth, ISSA has strengthened its presence in Europe with the appointment of Dianna Steinbach as Director of EMEA Services. Dianna will be relocating to Europe with her family this summer to fill the position currently held by Keith Baker as of 1st September 2015.


Keith Baker will continue to represent ISSA as Director of Industry Outreach EMEA. In this role, Keith will be responsible for membership growth as well as member support and trade show services within Europe, the Middle East and Africa.


Dianna Steinbach has served previously as the Director of Marketing based at ISSA headquarters in Chicago. She has been at the heart of the cleaning and hygiene industry for 19 years and, prior to joining ISSA in 2002, served as editor of the US-based Contracting Profits and Housekeeping Solutions magazines.


In her tenure with ISSA, Dianna has directed the association’s global marketing and communications


ISSA Looking For


Excellent Ideas ISSA recently launched its Excellent Idea Contest, a competition that seeks the best solutions to common business challenges. The winner will be chosen by Shark Tank host and ‘Dragon’ on the Canadian Dragon’s Den series, Kevin O’Leary, and announced during his ISSA Keynote Address at 1pm, October 23, at ISSA/INTERCLEAN North America 2015 and the ISSA


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activities, including the acclaimed Value of Clean campaign. She has also chaired high profile exhibition panel discussions, and personally led seminars and webinars for ISSA as well as for a wide variety of distributors, contract cleaning companies, facility management groups and industry associations.


Dianna Steinbach said: “It is an honour to follow Keith and assume responsibility for ISSA’s EMEA operations. I am committed to continuing and building on Keith’s many successes, as we expand operations and add new products and services throughout the region.”


Keith Baker added: “I am very proud of what has been achieved in the


Convention Seminars, which takes place October 20-23 in Las Vegas, NV.


“Whether cleaning professionals have executed the solution or want to propose it to top management, this is their chance to have a well-known business leader back their best idea and earn them the title of Solution Guru,” explained ISSA Director of Industry Outreach, Rosie Rangel. “Solutions can range from staffing issues to customer challenges – and everything in between. We want to hear from cleaning industry


region in terms of the growth in membership, the connections we have made, the partnerships we have brokered, the success of the Amsterdam, Warsaw and Istanbul shows, and the key role that ISSA has played in transforming the perception of the cleaning industry. I have had the pleasure to work with Dianna over many years and to see first-hand the results of her talent and dedication to this industry. I am excited that she is coming to Europe.”


Additionally, ISSA welcomes Lisa Richter who will join ISSA as its new Director of Marketing effective 1st June, 2015, based at ISSA headquarters in Chicago, Illinois, U.S.A.


www.issa.com/emea


professionals from all levels who have applied their entrepreneurial spirit to overcome a challenge.”


The contest is open to building service contractors, distributors, and in-house service providers who are registered for ISSA/INTERCLEAN North America 2015.


For more details on the ISSA Excellent Idea Contest, including how to enter, visit www.issa.com/excellentidea. The deadline for entries is August 10, 2015.


www.issa.com/show 21


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