ASPECTA ANNOUNCES NEW UK PARTNERSHIP
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NEW TILING FORUM BAL, providers of full tiling solutions, has launched a new online forum for tiling professionals.
Global LVT specialist ASPECTA has a new UK distributor – Chroma Global Flooring Solutions, supplier of standard and bespoke soft and hard flooring.
As a result of the new venture, the company will now be adding ASPECTA’s three ranges of luxury vinyl tile (LVT) to its portfolio.
The innovative, modular multilayer ASPECTA TEN followed on from the expansive ASPECTA FIVE. These two collections will shortly be joined by the aesthetically-stunning ASPECTA ONE.
All three were created by an internationally renowned design team and feature highly engineered products. The whole portfolio is extremely durable and easy to maintain, and is consequently ideal for all built environments with high footfall – especially retail.
Samples can be despatched within 48 hours from ASPECTA’s European Head Office in the Netherlands, where full stocks are kept for all three ranges.
The Chroma team provides interior designers, architects and clients with the best and most appropriate flooring solutions, with a big focus on sector knowledge and personal service. Current customers include Selfridges, Marks & Spencer, BMW, and many more household names.
Chroma is also committed to responsible specification, supporting key environmental initiatives including BREEAM, LEED and SKA, and promoting flooring products and practices that have a positive impact on sustainable design.
Gerard Jones, Managing Director of Chroma, said: “ASPECTA has made
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Available to registered YOU+BAL Partners, the forum gives tilers, contractors and specifiers the opportunity to share site stories, discuss the latest products, fixing techniques and services, as well as get technical help from BAL staff, and lots more.
Alex Underwood, Head of Marketing at BAL, said: “The new BAL forum replaces our old Tilerworld forum, which was extremely popular with fixers and contractors alike.
“We’ve relaunched the forum to help fixers and contractors feel closer to BAL. It’s a great way of connecting with our customer base and gives them another avenue to speak to us directly, whether it’s for product or project advice, or simply to share their latest project.
“So, get posting and join the conversation today!”
Accessible via BAL’s YOU+BAL portal or directly at
www.bal-adhesives. com/forum, all BAL Partners and those registered on BAL’s website are automatically members, meaning they can simply log-in with their username and password and get posting!
If tilers would like to access the forum, they can sign up to YOU+BAL at
www.bal-adhesives.com/y-plus-bal-reg/.
Launched in February, YOU+BAL is BAL’s way of welcoming all fixers and contractors to partner with BAL.
Signing up to YOU+BAL gives BAL Partners an even greater opportunity
a great impression - its designs are highly innovative and aesthetically stunning. It is ideal for a whole host of contract environments.
“We are delighted to be working with ASPECTA and are sure of a very long and successful partnership as we look to grow our LVT market share.”
to be at the heartbeat of BAL: to instantly benefit from the full support the company can offer, giving BAL Partners access into BAL to develop the products and time-saving tools to help business development.
As well as access to the Forum, BAL Partner’s get access to:
• BAL’s unique development programme to test new technology and services.
• Free business development tools including web profile, homeowner leads, BAL sales aids, case study development and social media promotion.
• Free business support tools, including free specification tools, sample testing service, Apprentice Finder tool and exclusive forum access.
• Training courses, including one free course, per partner per year, at BAL’s Innovation and Technology Centre, local training and free business development workshops.
• 24/7 technical support with the Technical Advisory Service (TAS), and regional on-site Product Support Technicians.
• Exclusive rewards and discounts at selected trade events, exclusive product promotions, and free merchandise.
Going forward, BAL will offer Partners the chance to have greater access inside BAL, enhanced tools and priority support services by becoming Certified Partners and Advanced Certified Partners. This will include access to exclusive areas on the forum.
www.bal-adhesives.com
Marcel Kies, Managing Director of ASPECTA ERME, added: “It is exciting times for us as we bring our third range to market and bring our total collection to nearly 200. We have been hugely impressed with Chroma and are very much looking forward to developing our UK presence with Gerard and his team.”
www.chroma.im www.tomorrowscontractfloors.com
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