EDEL TELENZO For over four decades, Edel Telenzo has built its enviable reputation through the manufacturing of beautiful broadloom carpets. Now following a successful launch of its Rugs & Runners Collection at The Flooring Show, it is set to bring its ethos of quality and style to area rugs.
F. BALL F. Ball and Co. Ltd., manufacturer of flooring adhesives and subfloor preparation products, has launched Styccobond F49 Hybrid PS, a revolutionary development in temperature-tolerant vinyl adhesives and had the ideal location of The Flooring Show to do so.
This new pressure-sensitive adhesive offers instant initial grip, combined with ultra-high bond strength, providing contractors with the familiar reassurance of high initial tack and, when fully-cured, it develops the strength to hold vinyl sheets and tiles securely in place across a huge range of temperatures.
The water-based adhesive has been specifically developed for use in conditions which are subject to extreme temperature fluctuations as low as -20°c and up to +60°c, and is suitable for use over normal underfloor heating systems.
The Flooring Show provided the opportunity for Edel Telenzo to showcase its new concept to the trade and explain the theory behind its creation.
Mark Rooney, UK Managing Director of Edel Telenzo, said: “Today’s consumers are certainly more sophisticated in their flooring choices, particularly those wanting the expertise of an independent retailer, and many want to mix types or do something a little different in their home.
“Rugs & Runners answers this need, allowing them to create area rugs or runners in any of our broadloom styles and with a number of edging options."
With the stand split between popular wool and wool-rich broadloom carpets and the introduction of the new Rug and Runner Concept, the busy exhibit exceeded all expectations.
Mark continued: “We had in mind what we hoped we would achieve from the show but the results exceeded our expectations by some distance. We set ourselves an ambitious target for the number of Rugs and Runner POS boxes ordered, but even before the first day, this figure was surpassed.”
www.edeltelenzocarpets.co.uk twitter.com/TContractFloors
The pressure-sensitive nature of the adhesive allows it to continue to build up strength following initial application. In addition, it provides an extremely strong water resistant bond, allowing it
GRANORTE This year’s Flooring Show proved a fitting place for Granorte to unveil its exciting new plans for the UK to visiting retailers, with significant positive reactions received during the three-day event.
Trade media coverage had already primed visitors of the new stock and service plans from the Portuguese manufacturer, but the show allowed Granorte to personally explain these to interested parties, as well as to reveal their new eye- catching point-of-sale that helps to simplify Granorte’s high-performance in-stock offering.
Paulo Rocha, from Granorte, commented: “The Flooring Show was the first time we presented our brand- new stock collection to retailers from across the country.
“We were delighted by the reaction and secured a considerable number of orders for the new stand and, as a result, look forward to an exciting rest of the year and 2017.”
to be used in areas subject to water and high humidity, including wet rooms.
Formulated to offer easy mixing and effortless application, Styccobond F49 also has a long pot life of three hours and an open time of up to four hours, providing a generous working time for the installation of vinyl floorcoverings even in large floor areas.
Richard Harris, F. Ball Marketing Manager, said: “The Flooring Show was an invaluable opportunity to welcome new and existing customers to the stand and reinforce our leading position in the market. The show provided a great opportunity to launch Styccobond F49, which was very well received by contractors and suppliers alike.”
www.f-ball.co.uk
A total of 46 different products are available within the UK Stock Collection, with an additional eight Leather decors to order. The Granorte UK Stock Collection is available from stock for delivery from just 72 hours.
www.granorte.co.uk SPOTLIGHT ON: THE FLOORING SHOW | 21
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