WHAT THEY SAID... We take a look at how some of the exhibitors got on at the Show.
CROWN FLOORS Boasting an impressive 27 collections on display, the Crown Floors stand at The Flooring Show proved a popular stopping- point, with visitors to the event eager to explore the latest additions to its portfolio.
With established favourites positioned next to innovative and striking new styles, retailers were able to the see firsthand how the Crown Floors stable is evolving, and what they can expect from the Balta brand as the new year approaches.
Joined by an equally impressive family of display options, upon a much larger exhibition stand than in previous years, the strength of the collection demonstrated just how far the brand had come since its introduction some five years ago.
With a colourful backdrop of wall units beautifully displaying the diversity of the collection, the remainder of the stand was dedicated to showcasing new and existing collections on the numerous point of sale options available, including new style single-range waterfall lecterns and the Familyproof Comfort 74-strong tombola.
Among the new and existing Easy Clean collections, The Flooring Show was also home to three new super-soft Satino Collections, recently added to bring additional diversity and choice. Satino Exodus, Satino Finesse and Satino Exquisite were displayed in prominent positions, allowing passing
F&X CARPETS This year’s Flooring Show proved a fitting venue for F&X Carpets to outline its UK ambitions, with news of a state- of-the art Lancashire-based warehouse.
With a stand that once again dominated by its three strong brand categories, Himalaya, Aevita and Suretex, F&X Carpets were keen to highlight that all qualities would now be stocked in the UK, ready for immediate and quick delivery.
With over 29 different ranges on show, passing trade were treated to a stand brimming with innovation, colour and texture. Highlights included 20 wool and wool-rich blends falling under the Himalaya brand, along with eight Suretex stain-resistant ranges, all of which have F&X’s unique UV-protection included as standard. Finally, two Aevita qualities, Ara and Lyra, both made with recycled bottles, completed the impressive line-up.
18 | SPOTLIGHT ON: THE FLOORING SHOW
visitors to experience the of-the-moment silk-like effect and sumptuous underfoot comfort that these collections deliver.
James Caldwell, Sales Coordinator, Crown Floors: “We wanted The Flooring Show 2016 to be our biggest and best yet, and it did not disappoint.
“Such has been the success of the brand that we needed a larger platform to showcase our full collection and point- of-sale options; the result was an exhibit that perfectly showcased Crown Floors. New and old customers consistently remarked how the diversity and choice now available is ideal for meeting the demands of today’s homeowner and it all points to a successful peak autumn selling period.”
www.crownfloors.co.uk
Gordon Hugo, Managing Director, F&X Carpets UK, commented: “It was mere coincidence that the opening of our new UK warehouse and showroom should happen to coincide with The Flooring Show but, as it did, it was an opportunity too good to miss and we
were delighted to break news of this fantastic new facility during the show.
“Over the past few years, we have made great progress in the UK, with new accounts opening weekly as more and more retailers discovered the fantastic range available from F&X. The new warehouse means we can now fulfil orders in a matter of days and, following positive feedback from the show and our network of national sales agents, there are some very exciting times ahead as we look to cement our position as a force to be reckoned with in the UK carpet sector.”
The news of the new warehouse comes at the same time as the announcement of the opening of a new train connection, dubbed ‘New Silk Road’, between China and Europe. The company has inaugurated this new train connection with a fully-loaded train carrying 42 containers from its manufacturing plant in Xining.
www.fxcarpets.co.uk www.tomorrowscontractfloors.com
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