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Venue News


BLU BECOMES OFFICAL VAPING PARTNER OF THE MINISTRY OF SOUND BLU TEAMS UP WITH LONDON’S NUMBER ONE DANCE & HOUSE CLUB


blu, the e-vaping pioneers, has announced the launch of an exciting new partnership with legendary music destination, The Ministry of Sound. From now through to April 2018, blu will hold the exclusive rights to sell and sample vaping products within the iconic dance venue. The partnership kicked off with a celebrity studded VIP event at the venue on 21st April and is being followed with a monthly brand ambassador and sampling program at the club.


Jennifer Roberts, VP Customer Marketing at blu UK, comments: “The Ministry of Sound partnership introduces an interactive brand experience, targeting current smokers and vapers, unlike anything we’ve done before. We hope that the partnership will reassure


other outlets that vaping is acceptable and thus encourage them to not only allow vaping but promote it to their consumers.”


Ministry of Sound Director of Brand & Events, Andrew Akuffo, added: “As London’s number one destination for dance music fans, we’re always striving to give our audience experiences beyond just the music, so partnering with one of the leading vaping brands to continue to evolve our offering, is an exciting step for us.”


blu will be working with other on-trade venues over the coming months and hopes to help dispel some common myths and misconceptions that prevent pubs, clubs and bars from currently allowing vaping inside their establishments. *


Further details on blu and its extensive range of products can be found at: www.blu.com/en/GB


18 MAY 2017


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