SANDALS AMBASSADOR ADVERTORIAL
ALISON WILSON LANSON TRAVEL
Sandals whisked six agents off to the Caribbean as part of its Ambassador campaign. Alison got her tastebuds tingling as ambassador for Five-Star Global Gourmet Dining & Premium Drinks
Alison was promoting Sandals at Rumfest in London last month
SANDALS
AMBASSADOR FOR FIVE STAR
GLOBAL GOURMET & PREMIUM DRINKS
I entered the competition because Sandals is a brand I know and love and it’s easy to
promote a product I genuinely believe in. It is my first year as a homeworker and I thought being a Sandals Ambassador would give me the opportunity to specialise in a brand and destination that I am passionate about. I wanted to specialise in Sandals’ ‘Five-Star Global Gourmet & Premium Drinks’ offering because lots of my clients are foodies and Sandals offers so many different varieties of cuisine at its properties. The fact that unlimited dining and premium brand drinks are part of Sandals’ Luxury Included sets the brand apart from other all-inclusives.
The Sandals Ambassador fam trip was an amazing experience and flying with British Airways in Club World was just the start. Beaches Turks & Caicos is fabulous and ideal for multi-generational holidays. The resort also offers adult-only restaurants, which is a really nice touch as parents can take advantage of Beaches’ 24-hour nanny service and enjoy some quality time together. Following our stay at Beaches Turks &
Caicos, we visited the stunning Sandals Grande Antigua. I would definitely recommend Beaches Turks & Caicos and Sandals Grande Antigua as a twin-centre break. It would be a great option for a couple planning a destination wedding as they could get married at Beaches Turks & Caicos surrounded by their loved ones and then jet off to Sandals Grande Antigua for a romantic honeymoon. Sandals Grande Antigua is a firm favourite
with my clients and I was very impressed with the resort’s culinary offering. Mario’s Italian restaurant had to be my favourite. It offers a very authentic choice of starters and mains, as well as the biggest antipasto selection. The food was beautifully presented and tasted amazing. When speaking to other guests at the resort many said that Mario’s was their personal favourite too. My Sandals business has grown in the last six months and I am expecting more bookings from couples for Beaches Resorts, as well as families. As part of my Sandals Ambassador role, I recently attended RumFest in London,
the world's only premium rum festival. At the event, I met Levi Roots, who will be hosting Rum, Rhythm & Roots, an exclusive culinary- focused holiday at Sandals Ochi Beach Resort in January. The festival was a great opportunity for me to promote Sandals and Beaches’ culinary offering and to discuss my recent trip to Beaches Turks & Caicos and Sandals Grande Antigua with potential clients.
CARIBBEAN QUEEN
My marketing plan involved promoting Sandals’ Five-Star Global Gourmet dining programme to the 45-plus market. To educate people about Sandals’ Luxury Included (all-inclusive) offering, I have used part of the marketing budget to host pub quiz nights in Berkshire and Hampshire, where I am now known as the ‘Caribbean Queen’. I have also taken up golf and joined a local ladies academy, which gives me many opportunities to promote Sandals. I have a travel show planned for the new year and I have had banners, leaflets and business cards printed to show that I am a Sandals Ambassador. I also have a dedicated Sandals email and phone number.
36
travelweekly.co.uk 17 November 2016
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
