DESTINATION NEWS YOU CAN USE


UK trade activity


WTM: Brand USA unveiled new training and an incentive for UK agents


Florida’s Paradise Coast (including Naples, Marco Island, Everglades), North Dakota Department of Commerce, Texas Tourism and Universal Studios Hollywood. Brand USA is also developing


marketing and promotional activity themed around local


neighbourhoods and pop culture. The themed material will be promoted over the next 18 months alongside existing content on road trips and the great outdoors, as the marketing body highlights key


inspirations for visits to the US. › Competitions, page 42


Tourist board to host 107 agents on next year’s MegaFam


The number of agents from the UK and Ireland participating in the 2017 USA MegaFam will increase from 100 to 107 to mark the fifth year of the trip. The multi-destination fam trip


organised by Brand USA will run from May 11-18 in partnership with American Airlines and British Airways.


Agents will travel on seven


itineraries to different parts of the US, culminating in Chicago for a finale event on May 17. Two of the groups will fly on


BA’s new routes to New Orleans, Louisiana, and Oakland, California. Brand USA chief marketing officer Tom Garzilli said: “Each


FAM: Agents will visit states on British Airways’ new routes


year the Brand USA MegaFam sees more agents across the UK and Ireland vying to secure a spot, demonstrating both incredible sales skills and demand for the US. “By working closely with destination partners we aim to showcase the very best each


destination has to offer.” thebrandusa.com


17 November 2016 travelweekly.co.uk 25


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