ESCORTED TOURS TRENDS DESTINATIONS
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Escorted touring is on the up, but what’s in store for 2017, asks Katie McGonagle
@katie_mcgonagle H
ow trendy is your average escorted touring client?
If ‘not very’ is the answer that springs to mind, think again. Even if they’re not the type to
pay attention to the latest looks at London Fashion Week or the glossy pages of Vogue, touring clients are more ‘on trend’ than they might appear. They’re already leading the
way by tapping into a growing sector of the industry. Whether they’re young, adventurous types keen to take on the Salkantay Trek (the Inca Trail is so last season); solo travellers who won’t be deterred from Iran or Uzbekistan just for the want of a like-minded companion; or tourists who value those under- the-skin experiences you simply can’t get by yourself, they’re all way ahead of the curve. To make sure you’re steering them in the right direction, we asked operators for their take on the touring trends for 2017, so read on and you’ll be the Anna Wintour of travel in no time.
w FAST AND FURIOUS Forget lounging around on the beach – the growth in active tours shows no signs of slowing down, and is even branching out beyond the obvious destinations and clientele. “Cycling is becoming more popular across the board,” says Intrepid Travel head of business development Daniel Pawlyn. “As people look for new and exciting ways to explore a destination rather than simply travel through it, old favourites such as Vietnam remain popular, but for 2017, we are introducing trips to non- traditional cycling destinations such as Japan, Burma, Sri Lanka, India and Tanzania.” The operator is adding varied trips such as Hike, Bike and Kayak Vietnam, and seven new active family holidays, ranging from biking through Morocco’s Atlas Mountains to white-water rafting along the Zrmanja River in Croatia. Active trips are also opening up new sides of familiar
10 November 2016
travelweekly.co.uk 49
FAST FACT
Research by YouGov and 18-30s specialist Topdeck found over a third of millennials are influenced by social media
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