Utah aims to rev up self-drive sales with Road to Mighty tool
Agents can plan customers’ US road trips through a new online tool created by Visit Utah. The state, which boasts five national parks and 27 scenic byways, is promoting itself as a road trip hotspot to the UK market. The online tool, called The Road
to Mighty, features a drop-down menu to help agents plan a four- wheel-drive adventure based on trip goals and duration of stay. The site promises to help
users “plan the perfect route”, from photography to history and adventure to solitude. Becky Johnson, senior global manager for the Utah Office of Tourism, said: “Utah is world-
renowned for its magnificent national parks, and road-tripping is one of the most efficient and enjoyable ways to make the very best of them. The Road to Mighty road trip builder is designed to remove any stress or
complications from the planning.”
visitutah.com/road-to-mighty
Cayman cooks up
Ben Ireland
ben.ireland@
travelweekly.co.uk
The Cayman Islands Department of Tourism is targeting UK travel agents to sell 600 new rooms planned for the British overseas territory.
Representatives from the Caribbean islands will be on the road speaking to agents in the coming months and directing them to online training courses. More than 16,000 British and
MONUMENT VALLEY:One of Utah’s iconic destinations
Irish tourists visited the islands in 2015 and visitor numbers from the UK and Ireland were up 2.4% from January to July compared with the same time period last year.
British Airways added airlift
when it started operating flights on a new Boeing 777 to Owen Roberts International airport on July 1. Rosa Harris, director of tourism
at Cayman Islands Department of Tourism, said: “The travel trade has always played an important role in developing the growth of visitation to these three islands in the western Caribbean.” Fam trips are planned and a new in-house PR team is replacing the previously contracted-out marketing team. The 600 new rooms will come
on stream over the next two years. Kimpton Hotels & Restaurants
is due to open its first Caribbean property later this month. The
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travelweekly.co.uk 10 November 2016
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