SKI NEWS YOU CAN USE


CHANGE: Ski resorts are seen as more family-friendly than ever before


family-friendly. Almost seven out of 10 (69%) said resorts now offered more for families now than before. Destinations outside Europe are


increasing in popularity. One in five skiers book destinations outside Europe, with the US and Canada top of the wish-list (61%) and locations such as Japan (20%) and China (17%) gaining ground. Traditional European destinations still top the list, with Bulgaria, Croatia and Solvenia gaining prominence. Club Med UK boss Estelle


Giraudeau said: “It’s very encouraging to find that ski continues to be a buoyant market.” Market research firm Jigsaw conducted the online survey of 1,002 adults – of whom 421 had skied in the past two years – for


Club Med in September. clubmed.co.uk


Top factors holidaymakers consider when deciding where to visit


98% Likelihood of snowfall 46% Travel time


43% Currency exchange rate


19% Country’s language


Top-five ski destinations people consider visiting


74% Austria 67% Switzerland 66% France 54% Italy 54% Canada


beginner slopes and be able to carry more than 2,000 skiers an hour. The resort has also entered a partnership with the International Snow Training Academy (Ista) to offer the resort’s first international training programme on safe off-piste skiiing. The partnership will see an


increase in the number of Ista- certified instructors based in


NEW: Audi Quattro Funslope


the resort. verbier4vallees.ch


10 November 2016 travelweekly.co.uk 21


PICTURE: SHUTTERSTOCK


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