Beauty - Eye Creams, Balms and Serums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . cause milia compared to face creams.”


Eye spy


Often a sign of ageing or tiredness, under-eye bags, dark circles and puffiness are something that everyone will experience at some point; particularly after a late night or early morning.


Many people struggle with various creams and serums in a bid to make their eye problems less visible, but with the market offering so much choice, picking the right product can be quite the task.


Dark circles and puffiness around the eyes form because the skin in this area is much thinner than other parts of the face. As it’s also regularly exposed to external factors, this makes it much more susceptible to damage; it dehydrates much faster, thus making it more prone to fine lines and wrinkles. Therefore, a standard face moisturiser just won’t cut it.


Faye Layton-McCann, skin expert for Environ says: “Your eye area is one of the more vulnerable areas of your face due to the topography of skin. The fact that these areas of skin are thinner and more delicate demands a different approach to care and treatment.”


Thankfully, with advancements and new innovations in skin care and technology, there are now many products that are designed specifically for targeting this area. However, as with many products in the beauty industry, there are a lot of options to choose from.


With a range of serums, creams and balms available, Nicola Scruton, BeautyLab


London expert, explains the differences in more detail: “Eye serums are a more concentrated formulation and the liposomes in the formula deliver products deeper into the skin. A serum contains a higher percentage of active ingredients, so is perfect for layering under eye creams. Eye creams tend to be more hydrating but are also lightweight, [whereas] balms are normally oil-based and perfect for night time application.”


BeautyLab offer a range of eye care products including Glycolic Cooling Eye Gel, Black Diamond Eye Serum and Essentials Eye and Lip Care.


So depending on your clients’ needs, they may receive more benefit from one over the other. And with so much choice, they may also become a little overwhelmed and not understand exactly what they’re looking for. As their therapist, you should take the time to explain to your client what product you’re using, why you’re using it, and how it will benefit them after prolonged use. This gives you a great starting ground for retailing after their treatment.


Take a peep To help give your clients a better understanding of the ingredients used in their products, and how those ingredients are benefitting their skin, Ella Szumlas, Managing Director of Skincare Pro advises that you perform a skin analysis of the eye area when performing eye care treatments and facials; anything from eyebrow waxing, tinting and eyelash extensions.


“Check with the client what eye care products she uses, how she removes the make-up and what she applies afterwards,” Ella says. “Educate the client about the importance of using products specifically designed for the eye area; eye products contain much smaller molecules that can penetrate deep into the skin. They are lightweight and don’t clog the pores or


Explain that their eye product should become a vital part of their morning skin care routine, along with their cleanser, toner and moisturiser. The product should be applied both morning and night, and it should be emphasised that only a small amount of product is needed and should be pressed around the eye orbital with the tip of the finger, allowing light tapping movements to help drain toxins.


“There are many ingredients to deliver great results with the eyes,” says Clare O’ Hanlon, Business Development Manager for Juliette Armand Skincare. “Look out for eye products containing Collagen for ageing eyes, Ascorbic acid (vitamin C) brightens the dark circles and treats fine lines, Matrixyl 3000 reduces the volume and depth of a wrinkle, Eyeseryl is a tetrapeptide that treats puffiness, Aldavine enhances type III Collagen by 300% within a week, Hyaluronic acid is brilliant for dry eyes and vitamins A, E and F – vitamin A exfoliates under the eyes helping to remove wrinkles. Vitamin E fights free radicals and vitamin F has fatty acids to plump the wrinkles. Vitamin k1 treats dark circles and Caffeine is used in eye products to treat puffiness.”


“Everyone has some type of concern they have with their eyes whether it be dark circles, puffiness, saggy skin, lines and wrinkles, eye bags and pigmentation,” Clare adds. “Eye creams have molecules so small in them that they can penetrate through the skin where as their face moisturiser simply can’t. Knowing the right ingredients to tackle the issues will leave your clients with results and explaining that the skin ages first around our eyes will prompt the client to start caring for that area.”


A part of our daily skin care routines that is often forgotten, caring for the eyes is something that can definitely be promoted more across salons and Spas. Try to market it in a way where your clients can come and learn something new – a vital piece of information that will not only help them look younger, but brighter and awakened.


Why not host an event at your salon where clients can visit for a free eye skin care analysis? You could give a talk about why exactly the eyes need to be cared for, and what treatments you offer within your salon to help. Offer discounts across your retail items, and hopefully it will not only generate sales, but will fill up your diary too.


As their therapist, take the time to explain to your client what product you’re using, why you’re using it, and how it will benefit them after prolonged use.


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Take a look at some of the eye creams, balms and serums that are available…


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