. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Beauty -Brand Awareness
“
The future for Sothys is definitely now. With its international presence, Sothys can respond to the most cutting-edge trends.
”- Nicola Mealia, Chleo Enterprises
This doesn’t mean that the original products have been left behind though, as Nicola explains: “In 1947, the first Sothys biological serums were packaged in glass ampoules and made Sothys a true pioneer. Right from the start, these beauty serums and their contents were the Sothys signature and beauty therapists adored them. Today, the concept is enjoying another wave of success, thanks to new equipment that allows a brand new generation of modern and safe packaging. This new recyclable and re-sealable plastic container, available in a variety of colours, and with a variety of contents, offers a vast range of possible uses. The Energising ampoules have already been launched, alongside the new Anti-ageing, Brightening, Oxygenating and Hydrating essential ampoules.”
Another product evolution from Sothys comes in the form of the new Hydra 3Ha Hyaluronic acid hydration programme. Based on the latest advanced research discoveries on its exclusive active ingredient, 1055 Boletus extract, Sothys has reinvented its original hydrating programme which was first launched in 1973, to include a much more modern triple Hyaluronic acid.
But it’s not just a case of revamping the existing treatment lines, as Nicola explains: “The future for Sothys is definitely now. With its international presence, Sothys can respond to the most cutting-edge trends. The brand has recently launched and continues to develop new ranges, namely their Cosmeceutique Red and Blue line, inspired by the latest dermo-aesthetic techniques, with further products coming in September.”
1988 - 1989
Opening of the second production unit in Meyssac and a new SOREDEC research and development centre in Brive.
1998
Transfer of the Sothys training centre from
Brive to Paris.
2001
Launch of the premium Secrets de Sothys® skin care range.
Celebrating 70 and
the future! Of course, 2016 marks a very special anniversary for the Sothys brand, and to celebrate 70 years in business, Sothys distributors and partners from across the world were invited aboard Le Lyrial, a cruise liner belonging to the Compagnie du Ponant, back in May. One of four ships, Le Lyrial embodies luxury, intimacy and well- being, and Sothys is the exclusive skin care brand on board all four ships.
“With 122 staterooms, filled with only Sothys partners, Sothys staff and the Mas family, we cruised up and down the Adriatic stopping at various ports along the coast of Croatia. We were treated like
2002
Opening of the Ussac logistics centre (4200m2
). 2005
Opening of the L’Institute Sothys in New York.
2016
Launch of the Cosmeceutique line. The brand celebrates its 70th anniversary aboard the luxury cruise liner, Le Lyrial.
royalty but most importantly like family. We shared quality time together and came home feeling very proud to be part of this amazing brand,” says Nicola.
“Fréderic and Christian Mas now have the destiny of Sothys in their hands, and are building its future. With a presence on five continents, and on the seas, Sothys has gained the trust of the most prestigious locations in the world. The brand can be found in 15,000 exceptional institutes and Spas around the world… and the adventure is only just beginning.”
For more information about Sothys and Chleo Enterprises call 01 408 0820 or visit www.
chleoenterprises.ie/sothys
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