DESTINATION NEWS YOU CAN USE


with host of prizes


QATAR: A fam trip is among prizes offered by the QTA


WIN!


years, reaching more than 135,000 in 2014. The outlook for 2016 and beyond is equally positive. “The number of British operators


featuring Qatar has increased from 17 in 2012 to 45 in 2015, and QTA is also working to boost


relations with UK travel agents.” The QTA is also planning three


agent events in London, Edinburgh and Manchester in mid-April, with


dates to be announced shortly. comp.travelweekly.co.uk/qatar › Qatar: Destinations, page 53


Brand USA to refresh training as ‘America Wild’ parks film airs


Brand USA is to update its online training programme following the release of a big-screen film celebrating America’s national parks. The centennial of the National


Park Service is a focus for US specialists this year, with Brand USA’s MegaFam also including a number of itineraries which include park visits. Speaking before the UK


premiere of America Wild: National Parks Adventure at London’s Imax cinema, Brand USA chief executive Chris Thompson said a trade marketing plan was still being developed around the film. However, he confirmed that new elements would be added to


the online USA Discovery Program, and said the creation of tangible marketing assets such as point- of-sale material was also being considered alongside work to develop more operator packages to showcase the parks. He said: “We hope this new film


will revive and spark interest in consumers, and we then need our travel trade partners to fulfil


that business.” usadiscoveryprogram.co.uk


GRAND CANYON:One of 58 parks


25 February 2016 travelweekly.co.uk 31


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