energy suppliers. To read about these schemes in more detail, go to
funded.org.uk/partnerships. Although each of these initiatives
raises a fairly modest amount (an average of £500 a year each), when added together they represent real key to this is that, once set up, you need do nothing!
Internal examples Our ‘sponsors wall’ was an idea that began with the PTA. They sold engraved bricks to parents as a lasting reminder that their children had been at the school, and, at £25 each, it was a very reasonable idea. I wanted to create something
similar for businesses that would allow them to shout about their links to the school. I also wanted to have a physical link from our website to theirs, so I created the ‘virtual wall’. This is a wall with companies’
logos on it, and when people click they are taken to a page that tells them all about what the sponsor does for the school. Rather than taking parents straight to a corporate website, this interim page creates a good impression about the sponsor, encouraging parents to use their goods or services. At an annual cost of just £150 it
is affordable, effective, and for the school, is a gift that keeps giving. With 12 sponsors this is worth £1,800 per annum and growing!
Leaflet distribution Schools are constantly bombarded or send out details via Parentpay.
Approaching businesses
Read more tried and
tested advice from Howard, including how to identify the best businesses to approach and what to ask for – available at
funded.org.uk/ partnerships.
I suggested that we charge £30 for this service. This would mean that if it really was worth it to the business they would pay, if not they would Last year this brought in over £700 – not bad for something we had already been doing free of charge! The examples given are based on my experience, but there are hundreds more opportunities. the online suppliers directory at
funded.org.uk/suppliers; approach local businesses and ask them to support the school by operating a kick-back scheme – if it doesn’t sell they don’t give you any money, so there’s no risk to them; speak to local sports clubs, estate agents, restaurants, solicitors – reiterating the positive publicity that you can offer. And remember ‘No’ may be ‘No’ now, but they may know someone who might say ‘Yes’, so ask for a referral. Many businesses would love to start a relationship with a school but don’t know how to get started.
Coming next issue... In the summer issue of FundEd (out 27 April) Howard reveals how he leverages free services worth around £20,000 a year.
SUBSCRIBER EXCLUSIVE!
FundEd subscribers can read more examples of passive income schemes that are proving effective. Simply login to the new website at
funded.org.uk.
Howard Rose is Director of Funding and Publicity at Balsall Common Primary School. He secures grants, sponsorship and support from businesses to enhance teaching and learning. In 2015 he won a Chambers of Commerce Education and Business Partnership Award.
FundEd SPRING 2017 41
IMAGE: SKYPICSSTUDIO; DA-VOODA; ANNAFRAJTOVA/
THINKSTOCK.CO.UK
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