Invest some time to brainstorm your fundraising options, then schedule the individual activities into an annual plan.
Welcome to the ideas factory!
make the effort required, and any costs involved, worthwhile? Look at your support base. Are you
approaching the same people for money time and time again? Can you engage a wider circle or approach new audiences? Seek advice from other local schools
W
ith your fundraising strategy complete, the next step is to address how you might achieve the target amount
in the timeframe required. Do some pre-brainstorming research
– what pure fundraising activities has your school run in the past and were they successful? What seasonal initiatives are staff running that could be leveraged to provide a revenue opportunity? Are there facilities or resources you can expoit? Working as a group is the best way
to spread the workload, get the creative As well as your SLT, extend invitations to staff related to the project, the PTA Chair (if you have one), governors, and even members of the student council. Not every idea will be realistic or
achievable but everybody needs to feel able to voice their thoughts, otherwise you risk missing out on an absolute gem! Once you have lots of ideas, a smaller team can then evaluate those that have the most potential.
Assess the merits As well as raising money, what other issues might your fundraising activities help you address, such as building links with the local community, or engaging hard-to-reach parents? Once you’ve factored in any additional
consider the return on investment, i.e. does the potential income generated
10 SPRING 2017 FundEd
Schools often turn to grants for
additional funding, but adding a mix of fundraising activities will raise awareness of your goal among a wider donor base, spread your risk, and increase your chances of success. Once you’ve drawn up a schedule of
activity, circulate it! Communication is king and the more people know what you are trying to achieve, the more they will want to be involved. The more people involved, the more successful your fundraising will be.
What to consider Aim for a range of solutions and keep reminding everyone what it is you’re raising funds for. Not every fundraising activity works for every school, so treat each activity
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