Crowdfunding
SUBSCRIBER EXCLUSIVE!
SUSSING OUT YOUR
SUPPORT BASE
Build your tribe The most important aspect of a crowdfunding campaign is building a tribe of supporters. This includes people who are likely to pledge money, as well as those who could spread news of your project to the widest possible audience. The average individual has 170 followers on
social media, so assuming you get your pitch right, for every person you tell, you will very quickly reach thousands more. Use a mind map to visually organise potential
supporters, then create a database of contact details for everyone you plan to approach. Start with colleagues, parents and carers, suppliers, local business leaders, groups and clubs that use your facilities, and any other local or national organisations with an interest in the topic of your campaign. Your communications may use a different tone depending on whether you are contacting parents or business leaders, so decide whether different sectors will receive targeted messages and split your database accordingly. Who can help increase your reach? What local and national press could you engage with? Are
Download a ‘mind mapping’ template to help identify potential supporters. Go to
funded.org.uk/resources.
Crowdfunding is still a relatively new online fundraising tool that enables schools to promote a ‘need’, reach out to new supporters, and build relationships for the future. So who should you approach?
there any radio stations that could mention your project or interview you about it? Are there events coming up where you can promote it to a relevant councillors, dignatories, celebrities, community
Warm them up Priming your network and getting them engaged amount of donations you receive. Campaigns that skip this step often struggle to build momentum or reach their goal. Engage your community by letting way, they feel included from the start and are likely to spread the word. This will also help create hype and give your campaign credibility. Get commitment from a number of people who will add their donations some pledges, more will naturally follow.
PRESS INFLUENCERS
INSTITUTIONS ONLINE
FAMILY AND FRIENDS
GROUPS ORGANISATIONS
ONLINE FORUMS
FundEd SPRING 2017 25 LOCAL
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60