downsmail.co.uk
News Stones deliver screen messages
AS THE new football season kicks off, Maidstone United fans can enjoy seeing their name in lights. The Gallagher Stadium is getting
a large LED screen for the new cam- paign. It will display the score and time during the match, with advertising and club messages before and after the game, aswell as half time. Measuring four metres by three metres, it will be on the riverside boundary – offering good visibility for most spectators. The screen is similar to the one in-
stalled at fellow Vanarama National League club Aldershot Town. With a full colour display updated
in real-time, LED displays can also allow videos to be shown. These can include replays of goals plus match highlights at half-time or even fan announcements, such as birthdays and marriage proposals. Aylesford-based telecoms and se-
curity company Icom, who spon- sored the club a few seasons ago, are sponsoring the screen, due to be in- stalled in September. Advertising slots are now on sale
and because the message can be changed regularly, it is a cost-effec- tive way of letting crowds of more than 2,000 spectators know about events or special offers.
Club chief executive BillWilliams
said: “This screen will really add to the quality of the match day experi- ence at Maidstone United and give us a new outlet for companies wish- ing to advertise at the stadium, as all our traditional perimeter boards have now sold out. “We have almost covered the in- stallation costs. There is still room for a few more local companies to help
us and help their visibility by be- coming screen advertisers.” Icom managing director John Donoghue added:“We are delighted to be sponsors of the screen. “In our business,weknowthe im- portance of good communications and how technology can enhance it. This new addition will give a more professional look to the place and be highly visible for advertisers.”
A screen similar to the one to be installed at the Gallagher Stadium
Window of opportunity for sponsorship deal
MAIDSTONE United has signed an extension to its sponsorship deal with BriteliteWindows. The agreement will see the company continue its support of the Stones until the end of the 2017/18 season. Britelite, which has been associated with the Vanarama National League newcomers for more than 40 years, returned as main sponsor in 2011. Club chief executive Bill Williams
added: "We are so fortunate to have amain sponsor like Britelite Windows. They have been with us on this incredible journey and we couldn't have asked for better partners during that time."
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Dominic Baxter (in suit) of Britelite with, from left, Vas Karagiannis, Kevin Lokko, Stones manager Jay Saunders, Dumebi Dumaka and Ben Greenhalgh
Britelite director Dominic Baxter
said: "We are delighted to extend our sponsorship with Maidstone United. When we becamemain sponsor again, the club were playing 12 miles out of town, but here we are five years on about to
start a season in the top flight of non-league football and playing in front of crowds ofmore than 2,000. "We have really benefitted from
our association with the club, which has helped raise awareness of the Britelite brand.”
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