www.indexmagazine.co.uk
10 YEARS OF TWITTER
...TO PEOPLE IN THE STREET
As East Kent entrepreneur and artist Dan Thompson revealed, using Twitter to raise his profi le has proved a critical element in his success. While he explains that it has been very much a question of testing out how it is most effective, he says it has proved invaluable in terms of promoting his work to as large an audience as possible. “Writer Stewart Brand once said that once a new technology rolls over you, if you’re not part of the steamroller, then you are part of the road – and you’re going to get fl attened, which could be applied to businesses if they don’t use social media,” said Dan, adding: “There’s no way of companies avoiding using it now. “Social media has fundamentally
altered the relationship between even big businesses and their customers, which is a good thing, as the more power that a consumer has, the better. Social media
also helps companies in building better relationships with their customers. As Dan explained, one of his latest
projects in East Kent, a study on the former Thanet Press, came about through social media interest. This in turn sparked funding from drinks manufacturer Jameson towards sponsoring artists involved in the project, which would not have happened without spreading the word on social media. “Twitter has been invaluable for businesses and it’s something I was using early on, about eight years ago. It has been interesting to see it develop from being niche, to something that’s absolutely mainstream and as normal as sending an email to people now,” added Dan, who is just one of many who are reaping the benefi ts of fully engaging with Twitter as a powerful business tool.
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Twitter factfi le
• Twitter, which has its headquarters in San Francisco, now has more than 14 million UK users. This is projected to rise to 17 million by 2020. • The company has worldwide revenues of $2.2 billion. • Pop star Katy Perry has among the highest number of followers at more than 88 million compared to Barak Obama’s 70.9 million. • Twitter has 310 million users and in 2013, fl oated itself on the stock exchange. • Tweets that feature image links are said to be fi ve times more likely to be engaged. • The USA is believed to be the biggest user of Twitter, with 52.9 million users reported in 2015.
• The average number of followers per Twitter user is 208.
#OSCARSELFIE
On the night he was re-elected in 2012, Barack Obama’s staff posted a photo, embracing First Lady Michelle Obama with the caption ‘Four more years’. It became the most retweeted- tweet ever at the time, only out-beaten by the famous Oscar selfi e taken at the 2014 awards show posted on The Ellen Show’s account. That picture claimed more than three million retweets. But President Obama is not alone – 83% of world leaders have a Twitter handle, according to the Digital Policy Council. Interesting though, that @WhiteHouse is on mutual tweeting terms with only two other leaders: @MedvedevRussiae and the UK Prime Minister, @Number10gov. At the age of 90, Her Majesty the Queen recently
thanked senders of #HappyBirthdayYourMajesty tweets and in another tweet said “I send my best wishes to those who are celebrating their 90th birthday... on this shared occasion, I send my warm congratulations to you”.
The INDEX magazine
www.indexmagazine.co.uk 15
© Twitter/ @TheEllenShow
#FOURMOREYEARS
© Twitter/ @POTUS
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