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Being a magnet for talent is region’s secret for economic success
In the seemingly-perpetual debate about the UK’s north-south economic divide, little mention is ever made of what makes a region truly prosperous. The answer is simple. The south of England dominates because it is a magnet for talent.
Attention is paid to why companies are attracted to their location. Historically, heavy industries such as coal and steel grew in places where the natural resources were to be found, or where power could be generated, and those places grew rapidly as people flocked to where the jobs were. The focus on trying to attract companies to places, continues to this day.
But there is increasing evidence that jobs are attracted to people, much more than people are attracted to jobs; and that people are attracted to attractive places.
Research in locations such as the US states of Ohio and Indiana suggests that from the 2000s there has been an emerging trend of companies (and jobs) relocating to be near people, and that factors such as educational attainment and the ability of the quality of a place to attract the desired individuals have become more significant in influencing population growth.
In the dominant service-based sectors of the economy, people are the core resource. If a place is attractive to talented people, it is much more likely to be attractive to businesses. This is the basis of recent analysis undertaken by KPMG in its ‘Magnet Cities’ research, which identifies a strong link between the prosperity of places and their attractiveness to talented people.
There is thus an emerging argument that places should focus on investing in promoting and developing themselves as attractive and aspirational for (especially young) talented individuals.
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lgsales@lamport.co.uk www.lamportgilbert.co.uk Leaflets • Company Brochures • Publicity Material • Full Design Service • Mailing THE BUSINESS MAGAZINE – THAMES VALLEY – MAY 2016
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