Pulp Paper & Logistics
INDUSTRY NEWS 11 SÖDRA
61 percent and the Board has proposed a dividend of 38 percent of profit before tax. In autumn 2013, the Board adopted a new Group strategy for the period until 2020 and implementation commenced in 2014. “The core of the strategy is to
create conditions for long-term, profitable growth in a more cohesive Group – One Södra. The achievement of this objective requires an extensive investment programme for Södra’s pulp mills, a more customer-oriented marketing strategy, and both operational and structural changes in the wood products business. “Significant steps were taken in this direction during the year. About SEK 5 billion is being invested in the pulp mills at
Värö and Mörrum to achieve long-term profitability and competitiveness, based on the unique circumstances of each mill. In Mönsterås, planning is also underway to ensure the pulp mill’s future competitiveness. “A new business area, Södra
Wood, was formed during the year. This is an industrially logical solution that strengthens Södra’s market offering and position in both sawn and planed timber, as well as interior wood products. “Our administrative processes
were also reviewed and modified. Södra has become an even more efficient Group. In future, innovation and sustainability will play a more prominent role in Södra. A company that does not work with product development, R&D and innovation
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will eventually face major problems amidst increasingly tougher competition. Södra must therefore allocate more resources to new innovations and their commercialisation. Business development must be strengthened by offering new products to existing customers, but also by identifying new customer groups and markets. The main responsibility for this will rest with Södra’s new unit – Innovation and New Business. “Our sustainability work will also be more targeted, methodical and offensive. Södra has already come a long way with its energy and climate programme and the operations are based on a renewable, recyclable and biodegradable raw material. But the aim is to be a leader in
sustainable development. Our form of ownership with about 50,000 active and responsible forest owners provides a strong platform for this work. “The brand was reviewed during the year. Södra is already perceived as a strong brand by customers, employees, owner and other stakeholders. The new brand platform will contribute to value-generating relationships and a long-term approach by always seeking new and better solutions. Our vision is ‘Södra is showing the way’.
“Södra has a unique opportunity
to shape its own future by being fast, flexible, innovative, responsible and acting with greater precision in everything that we do. Södra is showing the way.”
Making more out of wood
Sector Marketing ▪ Tel. +44 01275 335 911 ▪
info@hf-greatbritain.com
March/April 2015
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