Promotions A Division of Smart Buy The BPAA Smart Buy Program has a subdivision to handle
the needs of members in their food and beverage operations. The subdivision not only offers members discounts and rebates on thousands of food and beverage-related products, it also encompasses a branded pizza program, training materials, a safety program, marketing tools and resources for members.
PepsiCo
Pepsi-Cola is the “Official Soft Drink of Bowling” with a multi-year beverage program customized to meet your needs and providing equipment, service, marketing and financial support to generate growth in member centers. BPAA members signing the BPAA Pepsi contract to exclusively pour Pepsi post-mix fountain products are eligible to receive: Per-gallon funding on Pepsi-Cola corporate brands National Account fountain pricing — lowest possible price
State-of-the art equipment loaned to the customer at no charge (except where prohibited by law)
Free service Industry support Free national cup promotions Free digital menu board software and design services
The Pepsi Core 4 Unit for Smaller Centers
Centers that have not been able to
support regular fountain equipment in the past now can take advantage of the opportunity to get NEW fountain equipment to fit their needs and also take advantage of the BPAA National Pepsi program. The Core 4 unit provides centers with the Core 4 brands of Pepsi (Pepsi, Diet Pepsi, Mt Dew, Sierra Mist) while providing national pricing and a per-gallon rebate to centers.
All centers in the program enjoy hot, cutting-edge promotions at little or no cost, like the new "Score a trip to the Super Bowl" promotion in 2014. This promotion entitles every BPAA member under the BPAA- Pepsi National agreement to
receive a FREE case of themed cups and merchandiser, along with point-of- sale materials and awesome prizes
for the customers. Plus, if
you have not heard about the “Pin Down a Win for Kids” promotion, you need to call BPAA today! This FREE program gives local youth organizations a fundraising opportunity while driving traffic into your center. This promotion is always available throughout the year. Additionally, Pepsi provides financial backing to the bowling industry including support of the PBA tour, the youth championship tournament and state and national BPAs.
Specialty Items
Kids of all ages like mementos of good times with their friends. Consider offering them the chance to purchase or win the official Pepsi pin to have their friends sign. Include a Sharpie and start them off by signing it yourself with a “Thank you for coming”
message. Put the pins in a visible spot and have one with staff signatures on display so they get the idea. Consider placing the Pepsi Pin in with your regular pins on special nights and announce that if the bowler gets a strike when the Pepsi Pin is the head pin, the bowler wins a free game of bowling on their next visit.
To purchase the Pepsi pins by the case, contact AMF at 800-333-0527. $120 per case through AMF
To purchase them individually, contact the Membership Department at 800-343-1329. $20 each through BPAA
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SMART BUY
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