WANT to generate new customers, retain current
in the community? BPAA’s Marketing/Communications Department can help.
Proven methods in promotional elements have a track record of local market success with proprietors throughout the U.S., so no matter what you select, you can be sure it has been successfully used by a number of your colleagues nationwide.
BPAA advertising and promotional materials were designed
by advertising professionals to target specific consumer and business segments of opportunity — league bowlers, casual bowlers, corporate parties, fundraising and birthday parties. However you choose to promote your center (via television, direct mail, Internet, brochures, flyers or posters), BPAA offers high-quality messaging designed to generate incremental revenue at little or no cost to you. Plus, a number of pieces have room to add a personalized message for your target audience.
Other BPAA communications’ vehicles are distributed
throughout the year to keep you up-to-date on new programs, marketing tips and general information on the latest marketing trends and industry news.
Communications — BCM Magazine (monthly), Target Pin (quarterly), BPAA Annual Report and the annual Business Trends Survey
customers and increase your center’s awareness
IN THIS SECTION Marketing Tools— Bowling 2.0 Learn to Bowl Program, Bowling Images for Marketing, Welcome to League Bowling!, Welcome to Bowling!, Corporate Bowling Party, Bowling...“It’s a Real Party!” and “Have a Blast!” marketing brochures, Fundraising, Your Brand +Bowling media brochure
Advertising / Digital Marketing — In-center videos, TV commercials, Reason to go Bowling poster
2012 Bowling Center Benchmarking and Operating Ratios
This comprehensive analysis of the bowling industry, compiled in 2012, contains the most current statistical and analytical information to better help you understand and allow you to compare your operation with similar centers around the country. Whether you wish to pinpoint the best use of your resources or if you are considering expanding or selling your current business or buying an
additional center, this study is a ‘must-have’ addition to your business library.
IR-225 Member price: $99 Non-member price: $199
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MARKETING & COMMUNICATIONS
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