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DIGITAL MARKETING


 “Movie Madness” – Reason #16 to go bowling features the perils of a family of four at the movies. After the father is surprised at the expense at the box office, the expense at the snack counter and the disappointment of the movie, he “saves the day” by taking the family to do something they all love — bowling.


 “Party Pandemonium” – Reason #32 to go bowling features a dazed mom attempting to control a birthday party for young children at home. She maintains her health by having the party at a bowling center. The children and mom all have a great time.


RETRO BOWLING IS BACK! SOCIAL media is becoming an everyday part of our lives and video content has become the


communication method of choice. BPAA is helping provide you the video content you can use to create awareness about bowling and keep it top of mind with your customers. Each of the 30-second video spots below are formatted


as an MP4 file and can be downloaded for FREE as a member benefit from the BPAA website. These spots can be linked to your website, sent out on your social channels like Facebook or Twitter, or even customized as a 30-second commercial for cable TV.


The Culture of Cool Disco Ball, this


30-second, high-energy, music-themed video shows how fun bowling is with friends and family.


The Culture of Cool Lava Lamp, this


30-second, Austin Powers- like, music-themed video features Lava Lamps for bowling pins and shows bowlers of all ages enjoying the great game of bowling.


Glow Bowling TV commercial This video highlights young adults tired of doing the same


old thing. The moment they arrive together at their local bowling center, the excitement begins as they are surrounded by the music, lights and fun of glow bowling.


The Culture of Cool Rental Shoes, this 30-second, music-themed video depicts rental shoes in a whole new way.


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MARKETING & COMMUNICATIONS


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