Competition WIN a website
Is it letting your business down? Help is at hand!
Win a professional business website with The Negotiator and 1&1 Internet. T
he Negotiator has teamed up with 1&1 Internet Limited, a leading web hosting provider that off ers such website packages, to off er one
lucky reader the chance to WIN a website*. If you have recently started a new business or your website needs a whole new look, simply enter today for the chance to win a professional looking business website, provided by 1&1 Internet Limited. As the winner, you will receive the top
MyWebsite package which includes mobile optimisation, the newsletter tool, an online shop and the SEO service, a representative of 1&1 Internet will show you exactly how all the features of the package work, giving you a head start with your website setup. Furthermore, The Negotiator’s Editor will be documenting the whole process, showcasing the creation of your website in a future issue of the magazine.
WHY ENTER? The majority of UK businesses now recognise that a web presence is essential for eff ective sales, marketing and customer communication. Whilst estate agents will always be most concerned with the standard of their work and service, no fi rm these days can aff ord to neglect their business development. In fact, thanks to the surge in the popularity
of smartphones, a growing number of Britons are now even browsing the web whilst on the move. It is, nowadays, easy to instantly research an estate agent online just from spotting their agency on the street, however, the latest research shows that too many small business websites are falling behind the times. A recent study by 1&1 Internet found that a
total of 46 per cent of consumers have cancelled plans to spend with a small business after fi nding a poor quality website. 1&1’s ‘2011 Digital High Street Audit’ – a study of nearly 2000 UK adults, reveals that 37 per cent have walked away completely whilst a further 9 per cent opted to spend less as a direct result. The data shows worryingly low levels of consumer satisfaction with the small business websites available to them. The risk to fi rms from providing a bad online experience is clear – 49 per cent of
18 ● August 2012 ● TheNegotiator Is your website weak?
“A bad website can have a much worse impact than having no website at all.”
consumers believe that a bad website makes a worse impact than a business having no website at all. It is clear that many small business websites
have not evolved as they should have in recent years – and these are likely to contain a number of estate agents. One third of consumers surveyed (34 per cent) believe that in general, the small business websites they use are “tired” and “unimpressive”, and 41 per cent frequently fi nd errors such as typos or broken URLs. Many consumers feel that many small business websites today are unattractive and often do not perform well.
HOW WELL DOES YOUR OWN WEBSITE MEASURE UP?
Today there are website packages aimed specifi cally at helping small businesses launch a compelling and eff ective website in minutes. In particular, there are packages from around £10/month that provide a choice of industry-specifi c templates and content, such as those for estate and lettings agents. The packages are designed to be used by any
level of computer user and include everything that an estate agent needs to launch online. Whether you are just starting your business
or have a website but feel it is basic and lacking that professional feel, all companies and real estate owners or managers are free to enter this useful give away. Research shows that keeping an ugly or
poorly functioning website online could compromise your revenue and development. Consumers have ever higher expectations, and it is essential that every company website inspires confi dence.
● For a chance to win simply send an email to competition@thenegotiator.
co.uk with your name, company name and if you currently have a website, your web address. A winner will be chosen at random on Monday 10th September 2012.
● *Please note, the website and supporting services will be entirely free of charge for 12 months, thereafter, modest monthly charges will apply.
● 1&1 Internet Ltd,
www.1and1.co.uk www.thenegotiator.co.uk
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