MOVERS & SHAKERS
ACQUISITIONS
OPENINGS
LAUNCHES
MERGERS
WATERFORDS ROLL OUT THE RE-BRAND
STIRLING ACKROYD BUSINESS BLOOMS IN LONDON Stirling Ackroyd has a new office in Bloomsbury, London, which will cover many sought after central areas, including Covent Garden and Holborn.
Waterfords has been working with Crucial Projects, a brand creation company, and has launched its re-brand. Whilst the existing ‘diamond’ logo is a respected marque locally, there was a desire to update the imagery and create a simpler but more dynamic icon. Andrew Tomlinson, Creative Director at Crucial Projects, says, “It was so important not to disturb the association of goodwill and professionalism that surrounded the old brand, and the skill was to transfer those feelings across to the new look whilst projecting a new and fresh dynamic which represents the Waterfords of today, and that will support the growth of the business going forward. We think that the new look will be as respected and as loved as the old one – the marque of a great brand!” Brendan Cox, MD at Waterfords,
says, “We are thrilled with the changes we have made to the brand, we have achieved our goal of a logo that will uphold an instantly recognisable brand within the marketplace with a fresher more dynamic look, whilst communicating our core values.”
SMARTENING UP IN DUNDEE
Pinstripe Inventories has opened a new Perth & Dundee office to cater for growing demand for professional inventories Pinstripe Inventories, Scotland’s inventory specialists, has warned that hundreds of letting agents and Private Landlords have left themselves exposed to losing out in disputes over deposits, after new Tenancy Deposit Protection Schemes were introduced on Monday July 2 in Scotland. Stuart Montgomery, Finance
Director of Ben Property in Edinburgh, said, “Having a
62 AUGUST 2012 PROPERTYdrum
The expansion is the latest in a series of over 20 years working with both London commercial property, residential sales and letting services. The company has a long history as specialised local London estate agents for Shoreditch and Hackney property long before it became fashionable and specialises in locations like Bankside and Clerkenwell.
HOMELET MOVES HOME
HomeLet, the major provider of lettings referencing and insurances and one of Lincoln’s largest employers has agreed a deal with Westleigh Commercial to relocate to brand new, bigger premises at the Edge West Office Park. The company, which
employs over 300 people, says that it is pleased to remain in Lincoln after agreeing a move to the nearby 54,000 sq ft scheme on Ruston Way, located just a few minutes walk from the city centre. Work has now begun on a new £3m, 25,000 sq ft building and is expected to take another six months to complete.
Ian Fraser, MD of HomeLet, said, “Our new building will be the new home of the business and all its employees. This is a very exciting time for everyone at HomeLet, and our people are looking forward to working in a brand new, state of the art office.
“The building will not only boost efficiency and service delivery, but also be a more pleasant place to work – which will help to retain the skilled team members we already have – and also attract new employees, when positions within the company become available.
HomeLet will be sponsoring the Negotiator Conference on October 24th.
important. Deposit disputes are set to become an entirely paperwork-based exercise and those agents who do not hold the detailed documentation will find things increasingly difficult”. The Pinstripe Inventories
professional inventory is key. It is vital to get a statement of fact on the condition of a property and to have an independent accredited third
party, with an impartial view, involved in the process. The introduction of the deposit protection scheme only serves to make this even more
Franchise is growing to cater for increasing demand and opened its fifth office covering Perth and Dundee to take on responsibility for inventories for hundreds of properties let by Aberdein Considine, CKD Galbraith, Lettings Direct in the area. It also has offices in Edinburgh (head office) Newcastle, Reading and Windsor.
Bloomsbury is renowned for its architecture, with properties ranging from the higher quality ex-local authority homes to sublimely renovated Georgian townhouses and Mews, mansion blocks and flats. “We’re extremely pleased to
have secured a great unit in Bloomsbury that’s ideally placed to service London Mid-Town market. Bloomsbury is a natural addition to Stirling Ackroyd’s network of offices,” says Alexander Jones.
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