NEWSbeat


MARKETING


Good signs of the times


Signs are good for the industry – if For Sale and To Let boards are anything to go by.


Property board printer Kremer Signs has employed five more production staff to man a round-the-clock digital print service following a surge in demand from the housing market.


PORTALS


Rightmove summer campaign: Market Intelligence


Rightmove is to launch a major new consumer campaign encouraging vendors and landlords to


get their ‘Market Intelligence’ from Rightmove member agents this summer. As part of the campaign, Rightmove has invested in a cutting edge HTML5 interactive video which allows users to enter a specific postcode and then takes them on a journey around their local area. During the journey, users will be presented with a range of local market intelligence such as local house price trends, rental market yields and property presentation tips. The video can be accessed here: www.rightmove.co.uk/intelligence Rightmove director, Miles Shipside says, “In a market where new sellers outnumber successful buyers by an average of around 2:1, it’s important that vendors have access to the right market intelligence about what it takes to sell. Our Market Intelligence campaign will drive home the importance of Price, Promotion and Presentation, supporting the key messages that we know many agents regularly use. We are helping agents to have constructive discussions with sellers and landlords about the benefits of realistic pricing and increasing a property’s sale-ability by


6 AUGUST 2012 PROPERTYdrum


The Berkshire-based firm took on staff in April to ease overtime workloads following growing demand for a 24-hour, seven-days-a-week service. Kremer Signs sales manager Gary Gosney said that further investment in the digital market on the brink of the recession was a gamble, but one that has paid off. “We picked up customers


through the recession by keeping our ears to the ground, but the volumes were not there. Now, I hear the property industry has experienced a return in the marketplace and the volumes have increased,” he said. Gosney added, “Five or six


smartening it up.” The Market Intelligence


campaign follows on from the success of last summer’s ‘Chance’ campaign and will be highly prominent across the Rightmove website over the next few months. The campaign’s innovative HTML5 interactive video will sit within a dedicated landing page featuring a variety of further property market intelligence tools. The reach of the campaign will also be broadened by significant investment in digital advertising campaign across a series of major consumer websites. Agents can also receive Market Intelligence- branded promotional materials if they wish to maximise link up with the campaign.


Shipside adds, “The importance


of intelligent research and the 3Ps in selling and letting are all key messages that good agents have been using for many years. Our aim is to leverage our exposure with the home-moving public to drive home those messages this summer on behalf of Rightmove advertisers. In a competitive market it’s vital that vendors and landlords understand the importance of finding a winning combination of an attractive price, compelling photographs and an alluring description. This summer we’ll be telling the 10-12m home-hunters visiting Rightmove each month that the best way to do that is to gather the right Market Intelligence and work closely with their local agent.”


years ago, we were as busy as we are now, but our lead times were eight weeks, which we knew was not acceptable. Our workflow has reached 10 to 15 days now that we can print eight boards at one time, all with different designs.” Kremer Signs works primarily with the property market, supplying sales and lettings signs and site boards.


Kremer Signs – so busy they’re never board...


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68