ADVERTISEMENT Feature Aspasia Cloud Informational Series – No.17 Part of a larger framework


ONE OF THE most important aspects of Aspasia Cloud may not be immediately apparent to agents who are understandably preoccupied with the everyday happenings of working life in the world of residential property. Most of us tend to prioritise the urgent; the hundred and one things that make up our daily lives, particularly short term opportunities to make profits, often at the cost of finding time for the important; the bigger, but vital, longer term issues. It would be fair to say that this is a major reason for this series of articles about Aspasia Cloud; to move the focus beyond the short term functional details to the bigger vision behind the Cloud, to explain how Aspasia Cloud is so very different to other solutions in the marketplace and why it is not always easy to understand exactly how. Firstly, Aspasia Cloud is exactly like other


applications in that it does all the basic things you need to operate within the realm of residential sales and lettings which includes all the backroom aspects of client accounting and property management. Also, like a few other applications, it is totally web based and with a very powerful database can be utilised in agencies of any size without any concerns as to geographical limitations or constraints. Aspasia Cloud really begins to differentiate itself when it comes to aspects such as the ability to operate from any computing device and, in a limited form, even from devices that don’t have a browser such as the type of cheap mobile phone that predated smartphones. And it is here that we begin to see the effects of one of the biggest differentiators of Aspasia Cloud - the core integration with the whole Google Internet based infrastructure and vision. Google is 100 per cent an Internet business with no desktop based legacy to hinder its progress. It operates entirely within a browser, any browser on any device, or within the realm of the hugely successful Android operating system for smartphones or tablet computers and even for devices that don’t run Android, (like iPhones) Google provides an appropriate app. Whether you have an affinity to Microsoft, Apple, Blackberry or Dell, it really doesn’t matter because you can still use Google’s Internet


management, documents, payments on line, instant messaging, video and YouTube, social networking, the list goes on. And it is this process that we refer to with Aspasia Cloud not simply making something available online which is how some organisations are interpreting the use of the word “cloud” and is what some of us have been offering for 10 years or more. This is why we say Aspasia Cloud is so


based infrastructure. And with the worldwide adoption of HTML 5 as an international standard we are about to have the facility to have limited functionality even when we are offline. However, in our mobile world, the imminent introduction of 4G to the UK will significantly enhance not only the speed of remote Internet access but also the geographical coverage particularly in rural areas.


Internet – a way of lIfe All this means that our lives are rapidly changing


in the sense that computing is becoming a cheap “always on” Internet based utility that even stretches to various household devices and appliances. Communicating with other people and sharing information is now an immediate and virtually free process which has spawned the huge growth in social networking into which Google are now making their mark with the extremely innovative Google+ project. For example, within Google+, which will soon be integrated within Google Apps, there are new facilities for things like free video conferencing with up to ten different participants at the same time and other features with significant potential for agency work.


So it is the “hard wiring” at a core level of Aspasia Cloud into this vast and rapidly growing Internet based Google infrastructure that is really the defining differentiator with Aspasia Cloud and, as will be appreciated, it is very much an ever changing and evolving process offering unparalleled opportunities for innovation. In effect Aspasia Cloud is “piggybacking” on the huge and rapidly growing range of Google services such as email, calendaring, contact


Aspasia Cloud is the first fully integrated cloud technology software solution for agents involved with residential sales, lettings and property management. This informational series has been designed to explain how the software differs from other solutions and what that means for agents who use it.


For further information and to read previous articles in the series, please go to www.aspasia.net.


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different. Of course it is also a very smart looking Internet based software application which you can use on an everyday basis just as you do now. Few of these Google services are a mandatory aspect of a move to Aspasia Cloud other than the requirement to use the Google email system which is at the core of Google Apps. Although this use of the Google email system will not be apparent to agency customers it has huge advantages such as the ability for emails to be automatically integrated with customer records in the Aspasia Cloud database with none of the inconvenience of cutting and pasting or trying to cobble together a form of integration with a remote email client.


future proofIng Virtually all the other innovations within Aspasia


Cloud (and there are many) can be employed on a progressive optional basis except where they comprise a core component of the main system. This should help to alleviate any undue concerns from agents naturally wary of something so different to the range of limited options within current conventional residential property software solutions. Aspasia Cloud is not therefore simply an


extremely comprehensive web based software solution that can be compared with the regular range of competitor offerings including our own standard Aspasia solution. It is a product that takes the best from the current Aspasia offering and sets that into a vast rapidly developing Internet based framework provided by Google, the biggest name in the Internet business. As such it presents a future proofed opportunity to remain at the leading edge of environmental changes in the way agency customers and staff are likely to conduct business now and in the future.


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